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Benzoyl Peroxide Dog Shampoo

Fail

Shoppers spend an estimated $53K a year here, so Benzoyl Peroxide Dog Shampoo is a Fail.

Flapen Score
44
44 / 100
Ranks 2,946 of 3,978 Pet Supplies niches · −7 vs the category median of 51
Market size
$53K/yr23K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
75%top-5 click share · 8 brands · 20 sellers

Flapen Score

Benzoyl Peroxide Dog Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Benzoyl Peroxide Dog Shampoo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzoyl Peroxide Dog Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Benzoyl Peroxide Dog Shampoo 23K times last year and spent an estimated $53K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
11.8%
Market size, estimated
$53Ka year
Peak month
September1.3× the quietest month
Top search term
benzoyl peroxide dog shampoo13K searches a year

02 · Price

A sale here is worth $18.99.

Listings sell for $18.99 on average, from $8.88 to $42.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.99 that is $2K to $5K a year per listing.

Average price
$18.99inside the $15 to $100 sweet spot
Price range
$8.88–$42.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Grooming. It carries 9,520 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#250in Grooming
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,520per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
95 months

Products

Top Benzoyl Peroxide Dog Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

5%

  • Brand 145%
  • Brand 215%
  • Brand 315%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Benzoyl Peroxide Dog Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Benzoyl Peroxide Dog Shampoo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
37%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergy”
A buyer, on “Allergies”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Benzoyl Peroxide Dog Shampoo questions

Answered from the same tracked data.