Beneful Healthy Weight Dry Dog Food

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

5.3%

Market size, estimated

$64Ka year

Peak month

August1.3× the quietest month

Top search term

beneful healthy weight dry dog food27K searches a year

Listings sell for $27.95 on average, from $17.24 to $55.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $27.95 that is $7K to $14K a year per listing.

Average price

$27.95inside the $15 to $100 sweet spot

Price range

$17.24–$55.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

0.0%of orders · Amazon United States median 2.1%

0% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,454 within Food. It carries 1,056 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

60%

Out of stock, average day

0.0%

Average rank

#1,454in Food

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,056per listing

Listings tracked

5

The brands on the shelf have sold for 96 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

96 months