Belgian Malinois Toys
MaybeAn estimated 1.1% of orders come back. But the top 5 brands take 95% of clicks, so Belgian Malinois Toys is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $544K/yr416K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 50%top-5 click share · 8 brands · 76 sellers
Flapen Score
Belgian Malinois Toys against its category
The dotted line is the Pet Supplies average. Past it, Belgian Malinois Toys is stronger. Inside it, weaker.
Market
The Belgian Malinois Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Belgian Malinois Toys 416K times last year and spent an estimated $544K. The top 5 brands take 95% of clicks. Demand peaks in May. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 416K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $544K a year.
- Searches, last 12 months
- 416K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $544Ka year
- Peak month
- May3.4× the quietest month
- Top search term
- kong extreme64K searches a year
02 · Price
A sale here is worth $18.66.
Listings sell for $18.66 on average, from $4.39 to $38.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $18.66 that is $9K to $14K a year per listing.
- Average price
- $18.66inside the $15 to $100 sweet spot
- Price range
- $4.39–$38.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Toys. It carries 15,034 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Toys
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 15,034per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Belgian Malinois Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
76
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
3%
- Brand 160%
- Brand 223%
- Brand 34%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Belgian Malinois Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 3.4×
Search terms
Top Belgian Malinois Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kong extreme64K/yr
- goughnuts dog toys55K/yr
- kong extreme black rubber dog toy12K/yr
- dog bone toy34K/yr
- bullymake31K/yr
- nylon chew toys for dogs20K/yr
- goughnuts33K/yr
- kong chew toys for aggressive chewers17K/yr
- black kong17K/yr
- silicone dog toys14K/yr
Reviews and returns
What reviews say buyers love and hate about Belgian Malinois Toys
We read the reviews and the return reasons for every product selling here.
“Coming apart already”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Belgian Malinois Toys questions
Answered from the same tracked data.