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Beef Dog Treats

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +4.4% this quarter, so Beef Dog Treats is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$271K/yr169K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
54%top-5 click share · 25 brands · 71 sellers

Flapen Score

Beef Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Beef Dog Treats is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beef Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Beef Dog Treats 169K times last year and spent an estimated $271K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
12.6%
Market size, estimated
$271Ka year
Peak month
September3.3× the quietest month
Top search term
pumpkin dog treats82K searches a year

02 · Price

A sale here is worth $12.66.

Listings sell for $12.66 on average, from $3.83 to $31.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $12.66 that is $9K to $13K a year per listing.

Average price
$12.66under the $15 to $100 sweet spot
Price range
$3.83–$31.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #429 within Treats. It carries 3,350 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#429in Treats
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,350per listing
Listings tracked
31

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Beef Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

71

Top-5 brand share

67%

Top 20: 96%

Top-5 click share

54%

Top 20: 89%

Open market

29%

  • Brand 124%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 64%

Demand

Beef Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Beef Dog Treats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumpkin dog treats82K/yr
  • pumpkin treats for dogs34K/yr
  • dog pumpkin treats14K/yr
  • pumpkin treats11K/yr
  • dog treats pumpkin10K/yr
  • pumpkin chews for dogs6K/yr
  • pumpkin dog treats for small dogs4K/yr
  • pumpkin dog treat3K/yr
  • pumpkin biscuits for dogs2K/yr
  • pumpkin dog treats for large dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Beef Dog Treats

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
13%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Way overpriced for what you get”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Beef Dog Treats questions

Answered from the same tracked data.