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Basking Bulb

Maybe

Buyers convert on 12.1% of searches. But demand is soft, at -11.9% this quarter, so Basking Bulb is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$424K/yr219K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
64%top-5 click share · 13 brands · 51 sellers

Flapen Score

Basking Bulb against its category

The dotted line is the Pet Supplies average. Past it, Basking Bulb is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basking Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Basking Bulb 219K times last year and spent an estimated $424K. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
12.1%
Market size, estimated
$424Ka year
Peak month
November1.7× the quietest month
Top search term
basking light for bearded dragon40K searches a year

02 · Price

A sale here is worth $15.92.

Listings sell for $15.92 on average, from $5.13 to $30.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $15.92 that is $20K to $24K a year per listing.

Average price
$15.92inside the $15 to $100 sweet spot
Price range
$5.13–$30.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$24K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Reptiles & Amphibians. It carries 1,774 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Reptiles & Amphibians
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Basking Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

51

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

  • Brand 126%
  • Brand 225%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 13%)

Demand

Basking Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Basking Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basking light for bearded dragon40K/yr
  • turtle light bulb23K/yr
  • basking light22K/yr
  • reptile basking bulb21K/yr
  • basking bulb for bearded dragon10K/yr
  • 100w reptile basking bulb8K/yr
  • turtle heat lamp bulb12K/yr
  • bearded dragon basking light11K/yr
  • 100 watt basking bulb8K/yr
  • 100w basking bulb7K/yr

Reviews and returns

What reviews say buyers love and hate about Basking Bulb

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
40%of negative reviews mention “Durability”
1.2%of orders come back
“DONT LAST”
A buyer, on “Durability”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Basking Bulb questions

Answered from the same tracked data.