Basking Bulb
MaybeBuyers convert on 12.1% of searches. But demand is soft, at -11.9% this quarter, so Basking Bulb is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $424K/yr219K searches / yr
- 90-day growth
- -11.9%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 51 sellers
Flapen Score
Basking Bulb against its category
The dotted line is the Pet Supplies average. Past it, Basking Bulb is stronger. Inside it, weaker.
Market
The Basking Bulb market on Amazon at a glance
Shoppers on Amazon United States searched for Basking Bulb 219K times last year and spent an estimated $424K. The top 5 brands take 81% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -11.9%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $424Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- basking light for bearded dragon40K searches a year
02 · Price
A sale here is worth $15.92.
Listings sell for $15.92 on average, from $5.13 to $30.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $15.92 that is $20K to $24K a year per listing.
- Average price
- $15.92inside the $15 to $100 sweet spot
- Price range
- $5.13–$30.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Reptiles & Amphibians. It carries 1,774 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Reptiles & Amphibians
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 1,774per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Basking Bulb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
51
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
13%
- Brand 126%
- Brand 225%
- Brand 314%
- Brand 410%
- Brand 56%
- Brand 65%
- Open — no brand owns it (7 brands, 13%)
Demand
Basking Bulb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Basking Bulb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- basking light for bearded dragon40K/yr
- turtle light bulb23K/yr
- basking light22K/yr
- reptile basking bulb21K/yr
- basking bulb for bearded dragon10K/yr
- 100w reptile basking bulb8K/yr
- turtle heat lamp bulb12K/yr
- bearded dragon basking light11K/yr
- 100 watt basking bulb8K/yr
- 100w basking bulb7K/yr
Reviews and returns
What reviews say buyers love and hate about Basking Bulb
We read the reviews and the return reasons for every product selling here.
“DONT LAST”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Basking Bulb questions
Answered from the same tracked data.









