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Bark Guard

Fail

Shoppers spend an estimated $11K a year here, so Bark Guard is a Fail.

Flapen Score
31
31 / 100
Ranks 3,837 of 3,978 Pet Supplies niches · −20 vs the category median of 51
Market size
$11K/yr100K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
82%top-5 click share · 10 brands · 44 sellers

Flapen Score

Bark Guard against its category

The dotted line is the Pet Supplies average. Past it, Bark Guard is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bark Guard market on Amazon at a glance

Shoppers on Amazon United States searched for Bark Guard 100K times last year and spent an estimated $11K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
0.5%
Market size, estimated
$11Ka year
Peak month
October6.0× the quietest month
Top search term
bark guard19K searches a year

02 · Price

A sale here is worth $22.96.

Listings sell for $22.96 on average, from $17.44 to $29.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $22.96 that is $11K to $17K a year per listing.

Average price
$22.96inside the $15 to $100 sweet spot
Price range
$17.44–$29.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$11K–$17K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.0% of listings are out of stock. The average listing ranks #119 within Training & Behavior Aids. It carries 1,566 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
30.0%
Average rank
#119in Training & Behavior Aids
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
1,566per listing
Listings tracked
11

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
17 months

Products

Top Bark Guard products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

44

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

9%

  • BR PeGE30%
  • YUYQA30%
  • YOUSHEME10%
  • iBurr9%
  • Cbersmg7%
  • QVNNVQ6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Bark Guard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0×

Search terms

Top Bark Guard search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bark guard19K/yr
  • bark guard for dogs14K/yr
  • barkguard17K/yr
  • barkguard for dogs10K/yr
  • pawcify bark guard2K/yr
  • bark guard to stop dogs from barking1K/yr
  • barkguard pro5K/yr
  • bark guard reviews3K/yr
  • bark guard pro 202512K/yr
  • pawcify4K/yr

Reviews and returns

What reviews say buyers love and hate about Bark Guard

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
49%of negative reviews mention “Functionality-Overall”
6.1%of orders come back
“DOESN'T WORK”
A buyer, on “Functionality-Overall”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bark Guard questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data