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Balance It Canine Supplement

Fail

The top 5 products take 77% of clicks, so Balance It Canine Supplement is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$235K/yr129K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
77%top-5 click share · 9 brands · 513 sellers

Flapen Score

Balance It Canine Supplement against its category

The dotted line is the Pet Supplies average. Past it, Balance It Canine Supplement is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance It Canine Supplement market on Amazon at a glance

Shoppers on Amazon United States searched for Balance It Canine Supplement 129K times last year and spent an estimated $235K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
3.8%
Market size, estimated
$235Ka year
Peak month
July1.8× the quietest month
Top search term
balance it canine supplement49K searches a year

02 · Price

A sale here is worth $47.69.

Listings sell for $47.69 on average, from $14.81 to $181.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $47.69 that is $24K to $36K a year per listing.

Average price
$47.69inside the $15 to $100 sweet spot
Price range
$14.81–$181.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$24K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Health Supplies. It carries 2,928 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#49in Health Supplies
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,928per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Balance It Canine Supplement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

$0$35K$70K$106K$141K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

513

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

8%

  • Wholistic Pet Organics55%
  • Annamaet13%
  • Native Pet8%
  • JustFoodForDogs7%
  • FitPAWS5%
  • Pet Honesty4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Balance It Canine Supplement search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Balance It Canine Supplement search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balance it canine supplement49K/yr
  • balance it canine28K/yr
  • balance it9K/yr
  • canine complete8K/yr
  • wholistic pet organics canine complete6K/yr
  • annamaet enhance dog supplement6K/yr
  • balance it canine supplement powder7K/yr
  • canine complete enhanced multivitamin3K/yr
  • annamaet enhance2K/yr
  • hillarys blend dog supplement2K/yr

Reviews and returns

What reviews say buyers love and hate about Balance It Canine Supplement

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“It smells like fish”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Balance It Canine Supplement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data