Baby Turtle Food
FailThe top 5 brands take 100% of clicks, so Baby Turtle Food is a Fail.
- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $51K/yr52K searches / yr
- 90-day growth
- +86.1%search demand this quarter
- Competition
- 67%top-5 click share · 5 brands · 27 sellers
Flapen Score
Baby Turtle Food against its category
The dotted line is the Pet Supplies average. Past it, Baby Turtle Food is stronger. Inside it, weaker.
Market
The Baby Turtle Food market on Amazon at a glance
Shoppers on Amazon United States searched for Baby Turtle Food 52K times last year and spent an estimated $51K. All 5 brands take every click. Demand peaks in Apr–May. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 12.8% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +86.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- +86.1%
- Conversion, latest week
- 12.8%
- Market size, estimated
- $51Ka year
- Peak month
- May2.9× the quietest month
- Top search term
- baby turtle food41K searches a year
02 · Price
A sale here is worth $7.77.
Listings sell for $7.77 on average, from $3.49 to $14.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.77 that is $2K to $4K a year per listing.
- Average price
- $7.77under the $15 to $100 sweet spot
- Price range
- $3.49–$14.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Fish & Aquatic Pets. It carries 4,404 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #47in Fish & Aquatic Pets
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 4,404per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Baby Turtle Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Brand 147%
- Brand 225%
- Brand 316%
- Brand 410%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Baby Turtle Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 2.9×
Search terms
Top Baby Turtle Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby turtle food41K/yr
- hatchling turtle food3K/yr
- baby turtle food for small turtles4K/yr
- small turtle food3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Turtle Food
We read the reviews and the return reasons for every product selling here.
“But this odor was really strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Turtle Food questions
Answered from the same tracked data.