Skip to content

Baby Cat

Fail

The top 5 brands take 100% of clicks, so Baby Cat is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$75K/yr67K searches / yr
90-day growth
+29.5%search demand this quarter
Competition
90%top-5 click share · 4 brands · 33 sellers

Flapen Score

Baby Cat against its category

The dotted line is the Pet Supplies average. Past it, Baby Cat is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Cat market on Amazon at a glance

Shoppers on Amazon United States searched for Baby Cat 67K times last year and spent an estimated $75K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+29.5%
Conversion, latest week
4.5%
Market size, estimated
$75Ka year
Top search term
baby cat16K searches a year

02 · Price

A sale here is worth $25.05.

Listings sell for $25.05 on average, from $10.02 to $52.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.05 that is $3K to $6K a year per listing.

Average price
$25.05inside the $15 to $100 sweet spot
Price range
$10.02–$52.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #122 within Food. It carries 11,849 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#122in Food
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
11,849per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Baby Cat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 25%
  • Brand 33%
  • Brand 43%

Demand

Baby Cat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Baby Cat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby cat16K/yr
  • royal canin mother and baby cat7K/yr
  • cat baby toy10K/yr
  • baby kitten6K/yr
  • baby cat toy8K/yr
  • royal canin mother and baby cat dry food3K/yr
  • royal canin baby cat food4K/yr
  • cat baby5K/yr
  • baby cats4K/yr
  • mother and baby cat food2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Cat

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
32%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Just a bit too large for my cats to enjoy”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Baby Cat questions

Answered from the same tracked data.