b12 for cats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.21avg listing price — sweet spot $15–$100
Price range
Great$11.02–$36.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good802.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 46K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b12 for cats is a $196K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
b12 for cats market data
- Units sold / yr
- 6K–8K
- avg 1,000–1,250/product
- Revenue / yr
- $151K–$202K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 16.8%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nutramax Laboratories74%
- Rx Vitamins10%
- Infinite Health Labs9%
- Ka'Dee Simply Beyouful7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top b12 for cats search terms
- b12 for cats15K/yr
- cobalequin10K/yr
- cobalequin b12 for cats8K/yr
- vitamin b12 for cats6K/yr
- vitamin b for cats5K/yr
- cobalequin for cats2K/yr
Top b12 for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$23.254.8★1,916 rev
Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$27.914.8★1,246 rev
RX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz
Rx Vitamins$27.214.4★442 rev
Liquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA
Infinite Health Labs$36.654.5★265 rev
Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion
Ka'Dee Simply Beyouful$11.024.5★145 rev
Newest
by launch dateRX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz
Rx Vitamins$27.21442 rev
Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion
Ka'Dee Simply Beyouful$11.02145 rev
Liquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA
Infinite Health Labs$36.65265 rev
Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$23.251,916 rev
Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$27.911,246 rev
Trending
90-day click momentumLiquid Vitamin B-12 for Dogs and Cats - Vet Formulated - Effective for All Animals Methylcobalamin (Methyl B12) - Energy Appetite and Mood - Made in USA
Infinite Health Labs$36.654.5★
Nutramax Cobalequin B12 for Dogs and Cats Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Under 22 lbs. and Cats Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$23.254.8★
Liquid Vitamin B-12 Complex Drops for Dogs and Cats - Nutritionally Balanced Vet Formulated - Energy Appetite Mood - Recovery - Helps Cognition and Brain Joints Skin Digestion
Ka'Dee Simply Beyouful$11.024.5★
RX Vitamins B12 for Dogs and Cats - Dog Digestive Support for Improved Metabolic Process - Pure B12 for Cats to Support Nervous System - Ideal for Your Dog Vitamins and Cat Supplies - 4oz
Rx Vitamins$27.214.4★
Nutramax Cobalequin B12 for Dogs Oral Cobalamin Supplement with Folate Vitamin B12 for Dogs Over 22 lbs. Supports GI Health Chewable Tablets 45 Count
Nutramax Laboratories$27.914.8★
What buyers say about b12 for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for price”
“Great Product”
“She readily chews it up”
“Great for my dog”
“Must taste good”
“Makes giving in this one medication super easy”
“He becomes so playful”
“so it passes flavor test”
“This purchase was a donation to a local cat rescue on their Amazon wishlist”
“my dog and cat as stopped scratching and biting themselves”
What buyers complain about
“One of our dogs is allergic to all animal proteins”
“confusing direction/measure”
“price too high”
“but are not nearly as smelly any more”
“Nothing stayed in”
“had vomiting issues where he'd vomit his meal at least once a week”
“still very loose”
“Rock hard”
“was afraid of him choking on the tiny size or trying to 'chew'”
Common questions
- Is b12 for cats profitable to sell on Amazon United States?
- The niche generates $196K/yr across 5 tracked products. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the b12 for cats niche?
- 4 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in b12 for cats?
- Top complaints mined from reviews: Allergies, Instructions/User Manual/Troubleshooting, Value For Money. The return rate is 0.0%.
- When does demand for b12 for cats peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the b12 for cats niche?
- Listings span $11.02–$36.65; the average listing price is $25.21 (sweet spot $15–$100). The average incumbent carries 803 reviews — the moat a new listing must climb.