aviary
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great218.87avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Okay$238K$238K/yr · 147K searches
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Avg price
Bad$396.24avg listing price — sweet spot $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$12.42–$1589.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, aviary is a $238K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar. Verdict: Worth a look — 57/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
aviary market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $99K–$198K
- units × avg price
- Launch success
- 46%
- 13 of 28 new (360d)
- Conversion rate
- 0.4%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 88%
- Out of stock
- 11.0%
- Avg brand age
- 37 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
63
Top-5 brand share
56%
Top 20: 93%
Top-5 click share
24%
Top 20: 56%
Open market
36%
- walnest16%
- Mcage12%
- wonline11%
- vidaXL9%
- PawHut8%
- Seny8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.7×
Top aviary search terms
- aviary58K/yr
- macaw cage32K/yr
- bird aviary outdoor15K/yr
- outdoor bird aviary10K/yr
- walk in bird cage6K/yr
- xxl parrot cage7K/yr
- indoor aviary8K/yr
- xxl bird cage6K/yr
- macaw bird cage5K/yr
Top aviary products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 82 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PawHut 44 Hexagon Covered Canopy Bird Cage Portable Aviary Flight Cage with Stand for Cockatiels Conures Lovebirds Budgies & Small Birds Orange
PawHut$273.463.5★140 rev
Belnest Flight Cage for Parrots Metal Aviary with Rolling Stand & Cleaning Trays for Indoor Outdoor Grey
BELNEST$269.633.0★9 rev
Large Bird Cage for Parakeets Outdoor Bird Aviary Parrot Cage with Perch Birdcage for Macaws Canaries Parrots Budgie Lovebirds-White (2 Box Set)
wonline$473.803.8★60 rev
2 Color Extra Large Wrought Iron Dome Top for Macaw Goffins Cockatoo Cockatiels African Grey Amazon Parrots Green Cheek Conures Caique Bird Cage with Rolling Stand (Black-Vein)
Mcage$180.194.0★180 rev
77 Walk-in Bird Cage Heavy Duty Outdoor Aviary for Macaws
walnest$396.803.7★23 rev
Newest
by launch date
BELNEST 69 Large Bird Cage for Parrots Heavy Duty Bird Aviary on Wheels with Slide-Out Trays for African Greys Cockatoos Conures Macaws Indoor Outdoor Black
BELNEST$294.282 rev
Walnest Large Bird Cage 71-Inch Hexagonal Flight Aviary Heavy-Duty Powder-Coated Steel Diamond Mesh Rolling Stand for Parakeets and Parrots (Black)
walnest$243.131 rev
Walnest Large Bird Cage 71-Inch Hexagonal Flight Aviary Heavy-Duty Powder-Coated Steel Diamond Mesh Rolling Stand for Parakeets and Parrots (Grey)
walnest$213.541 rev
Extra Large Walk-in Round Bird Cage for Parrots Budgies & Macaws Outdoor Aviary with Rustproof Powder-Coated Steel Large Door Feeding Bowls & Beech Wood Perch NSF Safe
RYpetmia$377.991 rev
Extra Large Walk-in Round Bird Cage for Parrots Budgies & Macaws Outdoor Aviary with Rustproof Powder-Coated Steel Large Door Feeding Bowls & Beech Wood Perch NSF Safe
RYpetmia$369.441 rev
Trending
90-day click momentumWalnest Large Bird Cage 71-Inch Hexagonal Flight Aviary Heavy-Duty Powder-Coated Steel Diamond Mesh Rolling Stand for Parakeets and Parrots (Black)
walnest$243.135.0★
AVAWING 70-Inch Bird Cage with Play Top & Storage Cabinet Tall Big Bird Flight Cage with Pull-Out Tray Feeders Cover Stand Rope Metal Bird Aviary for Macaw Parakeet Cockatiel Budgie Black
AVAWING$228.885.0★
Extra Large Walk-in Round Bird Cage for Parrots Budgies & Macaws Outdoor Aviary with Rustproof Powder-Coated Steel Large Door Feeding Bowls & Beech Wood Perch NSF Safe
RYpetmia$369.445.0★
BELNEST 69 Large Bird Cage for Parrots Heavy Duty Bird Aviary on Wheels with Slide-Out Trays for African Greys Cockatoos Conures Macaws Indoor Outdoor Black
BELNEST$294.285.0★
SENY Heavy Duty Walk-in Bird Aviary Cage Metal Expandable 79x86x62 Inches for Parrots Macaws Cockatoos Reptiles Dogs (Wire Size: 0.14 86 L x 62 W x 79 H)
Seny$897.690.0★
What buyers say about aviary
What buyers praise and complain about, mined from review topics.What buyers love
“Great Value”
“Amazing Quality”
“Good size for the price”
“Fairly sturdy”
“my birds are so happy”
“they keep her entertained”
“Easy assembly”
“the cage was clean”
“The design is great”
“can be easily opened by a smart bird”
What buyers complain about
“Bad quality”
“Assembly wasnt super easy”
“Small”
“instructions not great”
“not that strong though so whatever”
“didnt last”
“Worst for the price”
“Cons: Very cheap material”
“Description is misleading”
“The construction is shoddy”
Top return reasons
Common questions
- Is aviary profitable to sell on Amazon United States?
- The niche generates $238K/yr across 82 tracked products. 13 of 28 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the aviary niche?
- 35 brands and 63 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in aviary?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 1.4%.
- When does demand for aviary peak?
- Demand peaks in Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the aviary niche?
- Listings span $12.42–$1589.33; the average listing price is $396.24 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.