Aviary

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

0.4%

Market size, estimated

$238Ka year

Peak month

March1.7× the quietest month

Top search term

aviary58K searches a year

Listings sell for $396.24 on average, from $12.42 to $1589.33. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $396.24 that is $0 to $40K a year per listing.

Average price

$396.24above the $15 to $100 sweet spot

Price range

$12.42–$1589.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$40K

Returns

1.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #295 within Birds. It carries 219 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

33%

Out of stock, average day

11.0%

Average rank

#295in Birds

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

219per listing

Listings tracked

82

28 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

13Amazon's first-year sales bar

Average brand age

37 months