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Aviary

Aviary shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 22% of 3,978 Pet Supplies niches · +6 vs the category median of 51

Market size 45Growth 31Conversion 5Competition 91Returns 87Price range 5Avg price 16Brand share 79Review moat 89Quality gap 91
This niche Category average · 3,978 niches

Is Aviary profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aviary is a $238K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar. Verdict: Worth a look — 57/100.

Aviary: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.7% over the last 90 days and 0.4% of searches end in a purchase.

$238K

revenue / yr

Units sold / yr500
Search volume / yr+4.7%147K
Conversion rate0.4%
Avg price$396.24

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers35 · 63
Top-5 product click share24%
Open market44%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 82 products

Sponsored placement88%
New entrants (1y)28· 13 succeeded
Avg rating4.1★
Avg reviews219

Top Aviary products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

$0$5K$10K$14K$19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

35 rising

Sellers

63

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

24%

Top 20: 56%

Open market

36%

  • walnest16%
  • Mcage12%
  • wonline11%
  • vidaXL9%
  • PawHut8%
  • Seny8%

Aviary demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume147KCVR0.4%Products82Brands35Top 5 Brands56%OOS Rate11.0%Rating4.1★Reviews219Avg BSR#295
5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Top Aviary search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aviary58K/yr
  • macaw cage32K/yr
  • bird aviary outdoor15K/yr
  • outdoor bird aviary10K/yr
  • walk in bird cage6K/yr
  • xxl parrot cage7K/yr
  • indoor aviary8K/yr
  • xxl bird cage6K/yr
  • macaw bird cage5K/yr

What reviews say buyers love and hate about Aviary

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Value For Money13%

Great Value

Quality-Overall12%

Amazing Quality

Size-Overall10%

Good size for the price

Strength8%

Fairly sturdy

Pet Friendly7%

my birds are so happy

What buyers complain about

61% of reviews
Quality-Overall12%

Bad quality

Assembly/Installation11%

Assembly wasnt super easy

Size-Overall11%

Small

Instructions/User Manual/Troubleshooting7%

instructions not great

Strength6%

not that strong though so whatever

Aviary return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
14%
3Advertised Vs Actual Product
10%
4Strength
7%
5Quality-Overall
6%

Common Aviary questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aviary 57/100 on Amazon United States — Worth a look. The niche generates $238K/yr across 82 tracked products. 13 of 28 products launched in the last 360 days are still selling. Search demand moved +4.7% over the last 90 days.
Search demand for Aviary on Amazon United States peaks in Mar, where the busiest month runs 1.7× the quietest.