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Automatic Dog Door

Fail

Prices span $61.19–$780.53, mostly outside the sweet spot, so Automatic Dog Door is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$631K/yr344K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
48%top-5 click share · 12 brands · 57 sellers

Flapen Score

Automatic Dog Door against its category

The dotted line is the Pet Supplies average. Past it, Automatic Dog Door is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Automatic Dog Door market on Amazon at a glance

Shoppers on Amazon United States searched for Automatic Dog Door 344K times last year and spent an estimated $631K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $631K a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
0.6%
Market size, estimated
$631Ka year
Peak month
July1.2× the quietest month
Top search term
automatic dog door64K searches a year

02 · Price

A sale here is worth $321.36.

Listings sell for $321.36 on average, from $61.19 to $780.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $321.36 that is $0 to $32K a year per listing.

Average price
$321.36above the $15 to $100 sweet spot
Price range
$61.19–$780.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$32K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #150 within Doors, Gates & Ramps. It carries 1,103 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
53%
Out of stock, average day
22.6%
Average rank
#150in Doors, Gates & Ramps
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
30

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Automatic Dog Door products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

57

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

10%

  • Brand 137%
  • Brand 224%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Automatic Dog Door search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Automatic Dog Door search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • automatic dog door64K/yr
  • smart dog door32K/yr
  • collar activated dog door23K/yr
  • electronic dog door28K/yr
  • dog door with sensor collar22K/yr
  • automatic dog door with collar sensor18K/yr
  • smart pet door17K/yr
  • doggy door with collar sensor17K/yr
  • automatic pet door14K/yr
  • microchip dog door14K/yr

Reviews and returns

What reviews say buyers love and hate about Automatic Dog Door

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
7.3%of orders come back
“broke within two weeks”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Automatic Dog Door questions

Answered from the same tracked data.