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Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $473K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

2.1%

Market size, estimated

$473Ka year

Peak month

August1.5× the quietest month

Top search term

ato236K searches a year

Listings sell for $57.52 on average, from $10.42 to $244.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $57.52 that is $14K to $29K a year per listing.

Average price

$57.52inside the $15 to $100 sweet spot

Price range

$10.42–$244.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$14K–$29K

Returns

4.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #169 within Fish & Aquatic Pets. It carries 321 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

10.3%

Average rank

#169in Fish & Aquatic Pets

Average rating

3.91 starsAmazon United States average 4.42 stars

Average reviews

321per listing

Listings tracked

17

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months