artimud hoof clay
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Incredible$37.16avg listing price — sweet spot $15–$100
Price range
Incredible$23.55–$61.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great255.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 16K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, artimud hoof clay is a $96K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
artimud hoof clay market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- $93K–$111K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 16.1%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Red Horse Products85%
- EGGORY11%
- Pure Sole5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.2% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top artimud hoof clay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artimud - Horse Hoof Putty Thrush Treatment 10 oz (300g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$33.754.8★482 rev
Artimud - Horse Hoof Putty | Thrush Treatment | 26.5 oz (750g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$61.744.8★230 rev
EGGORY Artimud Terra Cotta Hoof Clay 190 ml - Horse Hoof Care
EGGORY$31.954.8★179 rev
Pure Sole Hoof Clay for Horses Hoof Mud | for Horses with Thrush-Prone Hooves Deep Sulcus Cracks & White Line Issues | Thick Creamy Hoof Clay for Wet Muddy Conditions 8 oz
Pure Sole$23.554.6★233 rev
Red Horse Products Hoof-Stuff 290g hoof Pack - cleanses and Protects
Red Horse Products$34.804.6★152 rev
Newest
by launch dateRed Horse Products Hoof-Stuff 290g hoof Pack - cleanses and Protects
Red Horse Products$34.80152 rev
Pure Sole Hoof Clay for Horses Hoof Mud | for Horses with Thrush-Prone Hooves Deep Sulcus Cracks & White Line Issues | Thick Creamy Hoof Clay for Wet Muddy Conditions 8 oz
Pure Sole$23.55233 rev
Artimud - Horse Hoof Putty Thrush Treatment 10 oz (300g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$33.75482 rev
Artimud - Horse Hoof Putty | Thrush Treatment | 26.5 oz (750g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$61.74230 rev
EGGORY Artimud Terra Cotta Hoof Clay 190 ml - Horse Hoof Care
EGGORY$31.95179 rev
Trending
90-day click momentumRed Horse Products Hoof-Stuff 290g hoof Pack - cleanses and Protects
Red Horse Products$34.804.6★
EGGORY Artimud Terra Cotta Hoof Clay 190 ml - Horse Hoof Care
EGGORY$31.954.8★
Artimud - Horse Hoof Putty Thrush Treatment 10 oz (300g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$33.754.8★
Artimud - Horse Hoof Putty | Thrush Treatment | 26.5 oz (750g) | Eucalyptus Horse Hoof Clay | Equine Frog & Sole Protection | Red Horse Products | Natural Hoof Mud | Non-caustic | All Equines
Red Horse Products$61.744.8★
Pure Sole Hoof Clay for Horses Hoof Mud | for Horses with Thrush-Prone Hooves Deep Sulcus Cracks & White Line Issues | Thick Creamy Hoof Clay for Wet Muddy Conditions 8 oz
Pure Sole$23.554.6★
What buyers say about artimud hoof clay
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Amazing product”
“smells nice however”
“Works great and is exactly as advertised”
“he is so much more comfortable”
“luckily no product leaked out”
“clean them daily”
“Hes eating very well”
What buyers complain about
“Hardens supremely”
“it's very difficult to get a useable portion out of the container”
“As a farrier Im always telling my clients to stick with products that wont harm good bacteria”
“Little pricey”
“Does not stick”
“Not as described”
“Smaller than its photo-misleading”
“Didn't stay on the bottom of his hoof crack going up the front of his foot”
“didn't even last a whole day”
Top return reasons
Common questions
- Is artimud hoof clay profitable to sell on Amazon United States?
- The niche generates $96K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.2%. Flapen's verdict: Skip it (41/100).
- How competitive is the artimud hoof clay niche?
- 3 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in artimud hoof clay?
- Top complaints mined from reviews: Hard Feel, Ease Of Use, Contamination. The return rate is 0.4%.
- When does demand for artimud hoof clay peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the artimud hoof clay niche?
- Listings span $23.55–$61.74; the average listing price is $37.16 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.