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Artimud Hoof Clay

Fail

The top 5 products take 100% of clicks, so Artimud Hoof Clay is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$96K/yr16K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 10 sellers

Flapen Score

Artimud Hoof Clay against its category

The dotted line is the Pet Supplies average. Past it, Artimud Hoof Clay is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Artimud Hoof Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Artimud Hoof Clay 16K times last year and spent an estimated $96K. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
16.1%
Market size, estimated
$96Ka year
Peak month
November1.8× the quietest month
Top search term
artimud8K searches a year

02 · Price

A sale here is worth $37.16.

Listings sell for $37.16 on average, from $23.55 to $61.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $37.16 that is $19K to $28K a year per listing.

Average price
$37.16inside the $15 to $100 sweet spot
Price range
$23.55–$61.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$19K–$28K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #91 within Horses. It carries 255 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#91in Horses
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
255per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Artimud Hoof Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 211%
  • Brand 35%

Demand

Artimud Hoof Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Artimud Hoof Clay

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Hard Feel”
0.4%of orders come back
“Hardens supremely”
A buyer, on “Hard Feel”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Artimud Hoof Clay questions

Answered from the same tracked data.