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Aragonite

Fail

The top 5 brands take 97% of clicks, so Aragonite is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$95K/yr106K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
49%top-5 click share · 8 brands · 26 sellers

Flapen Score

Aragonite against its category

The dotted line is the Pet Supplies average. Past it, Aragonite is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aragonite market on Amazon at a glance

Shoppers on Amazon United States searched for Aragonite 106K times last year and spent an estimated $95K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
3.3%
Market size, estimated
$95Ka year
Peak month
February2.5× the quietest month
Top search term
live sand for saltwater aquarium27K searches a year

02 · Price

A sale here is worth $27.32.

Listings sell for $27.32 on average, from $11.60 to $49.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.32 that is $3K to $7K a year per listing.

Average price
$27.32inside the $15 to $100 sweet spot
Price range
$11.60–$49.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

32% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #246 within Fish & Aquatic Pets. It carries 1,071 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
32%
Prime listings
80%
Out of stock, average day
4.7%
Average rank
#246in Fish & Aquatic Pets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,071per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Aragonite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

2%

  • Brand 153%
  • Brand 237%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Aragonite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Search terms

Top Aragonite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • live sand for saltwater aquarium27K/yr
  • live sand18K/yr
  • aragonite aquarium sand12K/yr
  • reef sand10K/yr
  • aragonite sand9K/yr
  • saltwater sand7K/yr
  • saltwater aquarium sand8K/yr
  • caribsea special grade reef sand3K/yr
  • argonite sand for aquarium4K/yr
  • sand for saltwater aquarium3K/yr

Reviews and returns

What reviews say buyers love and hate about Aragonite

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Color”
1.5%of orders come back
“Inaccurate color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aragonite questions

Answered from the same tracked data.