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Aquarium Soil

Fail

Demand is soft, at -27.4% this quarter, so Aquarium Soil is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$434K/yr376K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
62%top-5 click share · 9 brands · 39 sellers

Flapen Score

Aquarium Soil against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Soil market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Soil 376K times last year and spent an estimated $434K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
4.9%
Market size, estimated
$434Ka year
Peak month
March2.1× the quietest month
Top search term
aquarium soil82K searches a year

02 · Price

A sale here is worth $23.51.

Listings sell for $23.51 on average, from $9.13 to $59.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.51 that is $12K to $18K a year per listing.

Average price
$23.51inside the $15 to $100 sweet spot
Price range
$9.13–$59.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #113 within Fish & Aquatic Pets. It carries 3,704 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#113in Fish & Aquatic Pets
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,704per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Aquarium Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

39

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

4%

  • Brand 158%
  • Brand 217%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Aquarium Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Aquarium Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium soil82K/yr
  • aquarium substrate for live plants69K/yr
  • aquarium soil for live plants29K/yr
  • aquarium plant substrate26K/yr
  • aqua soil for aquarium plants18K/yr
  • planted aquarium substrate19K/yr
  • aquasoil for planted aquarium14K/yr
  • shrimp substrate13K/yr
  • fish tank substrate for live plants14K/yr
  • bio substrate aquarium11K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Soil

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Color”
1.2%of orders come back
“Not white”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aquarium Soil questions

Answered from the same tracked data.