Aquarium Soil
FailDemand is soft, at -27.4% this quarter, so Aquarium Soil is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $434K/yr376K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 39 sellers
Flapen Score
Aquarium Soil against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.
Market
The Aquarium Soil market on Amazon at a glance
Shoppers on Amazon United States searched for Aquarium Soil 376K times last year and spent an estimated $434K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $434Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- aquarium soil82K searches a year
02 · Price
A sale here is worth $23.51.
Listings sell for $23.51 on average, from $9.13 to $59.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.51 that is $12K to $18K a year per listing.
- Average price
- $23.51inside the $15 to $100 sweet spot
- Price range
- $9.13–$59.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #113 within Fish & Aquatic Pets. It carries 3,704 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #113in Fish & Aquatic Pets
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,704per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Aquarium Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
4%
- Brand 158%
- Brand 217%
- Brand 312%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 4%)
Demand
Aquarium Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Aquarium Soil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquarium soil82K/yr
- aquarium substrate for live plants69K/yr
- aquarium soil for live plants29K/yr
- aquarium plant substrate26K/yr
- aqua soil for aquarium plants18K/yr
- planted aquarium substrate19K/yr
- aquasoil for planted aquarium14K/yr
- shrimp substrate13K/yr
- fish tank substrate for live plants14K/yr
- bio substrate aquarium11K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Soil
We read the reviews and the return reasons for every product selling here.
“Not white”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Soil questions
Answered from the same tracked data.









