Aquarium Soil
FailDemand is soft, at -27.4% this quarter, so Aquarium Soil is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $434K/yr376K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 39 sellers
Flapen Score
Aquarium Soil against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Soil is stronger. Inside it, weaker.
Market
The Aquarium Soil market on Amazon at a glance
Shoppers on Amazon United States searched for Aquarium Soil 376K times last year and spent an estimated $434K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $434Ka year
- Peak month
- March2.1× the quietest month
- Top search term
- aquarium soil82K searches a year
02 · Price
A sale here is worth $23.51.
Listings sell for $23.51 on average, from $9.13 to $59.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.51 that is $12K to $18K a year per listing.
- Average price
- $23.51inside the $15 to $100 sweet spot
- Price range
- $9.13–$59.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$18K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #113 within Fish & Aquatic Pets. It carries 3,704 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #113in Fish & Aquatic Pets
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,704per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Aquarium Soil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks 4.4 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks 8.8 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Aqueon Plant and Shrimp Aquarium Substrate Aqua Soil for Fish Tanks 5 Pounds
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 3,766
- Age
- 7y ago

Fluval 12696 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 4.4 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago
Trending
estimated 90-day click momentum
Fluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago

FZONE Aquarium Soil for Planted Tanks- Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Dust-Free Shrimp & Fish SafeLong-Lasting pH Stable (3mm 8L/18 lb Black)
- Price
- $59.40
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago

Aqua Natural Sugar White Sand Bio-Substrate 5lb for Freshwater Aquariums Sand seeded with Start up bio-Active nitrifying Bacteria
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 1,050
- Age
- 3y ago

Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Aqua Natural Bio-Substrate Prairie Sand 5lb (Wet)
- Price
- $10.38
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 2y ago
Newest
by launch date
Fluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago

FZONE Aquarium Soil for Planted Tanks- Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Dust-Free Shrimp & Fish SafeLong-Lasting pH Stable (3mm 8L/18 lb Black)
- Price
- $59.40
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago

Hygger CO2 Upgraded Aquarium Soil Water Grass Mud Ideal for Fish Tank Aquascaping Aquarium Substrate Soil for Plants and Shrimps No Need to Wash (4.4 Pounds)
- Price
- $21.72
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 12mo ago

Hygger CO2 Upgraded Aquarium Soil Water Grass Mud Ideal for Fish Tank Aquascaping Aquarium Substrate Soil for Plants and Shrimps No Need to Wash (8.8 Pounds)
- Price
- $30.77
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 12mo ago

FZONE Aquarium Soil for Planted Tanks Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Shrimp & Fish Safe Dust-Free(3mm 4L/9 l b) Black
- Price
- $39.67
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
39
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 98%
Open market
4%
- Fluval58%
- Aqua Natural17%
- Aqueon12%
- Hygger CO24%
- LANDEN3%
- FZONE3%
- Open — no brand owns it (3 brands, 4%)
Demand
Aquarium Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×
Search terms
Top Aquarium Soil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquarium soil82K/yr
- aquarium substrate for live plants69K/yr
- aquarium soil for live plants29K/yr
- aquarium plant substrate26K/yr
- aqua soil for aquarium plants18K/yr
- planted aquarium substrate19K/yr
- aquasoil for planted aquarium14K/yr
- shrimp substrate13K/yr
- fish tank substrate for live plants14K/yr
- bio substrate aquarium11K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Soil
We read the reviews and the return reasons for every product selling here.
“Not white”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Soil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









