Aquarium Soil
soft demand (-27.4% this quarter) — Aquarium Soil doesn't clear our bar today.
Flapen Score
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Is Aquarium Soil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aquarium Soil is a $434K/yr Amazon United States market (376K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 46/100.
Aquarium Soil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.4% over the last 90 days and 4.9% of searches end in a purchase.
$434K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 22 products
Top Aquarium Soil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks 4.4 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago
Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks 8.8 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago
Aqueon Plant and Shrimp Aquarium Substrate Aqua Soil for Fish Tanks 5 Pounds
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 3,766
- Age
- 7y ago
Fluval 12696 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 4.4 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago
Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago
Trending
90-day click momentum
Fluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago
FZONE Aquarium Soil for Planted Tanks- Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Dust-Free Shrimp & Fish SafeLong-Lasting pH Stable (3mm 8L/18 lb Black)
- Price
- $59.40
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago
Aqua Natural Sugar White Sand Bio-Substrate 5lb for Freshwater Aquariums Sand seeded with Start up bio-Active nitrifying Bacteria
- Price
- $11.60
- Rating
- 4.6/5
- Reviews
- 1,050
- Age
- 3y ago
Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago
Aqua Natural Bio-Substrate Prairie Sand 5lb (Wet)
- Price
- $10.38
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 2y ago
Newest
by launch dateFluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago
FZONE Aquarium Soil for Planted Tanks- Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Dust-Free Shrimp & Fish SafeLong-Lasting pH Stable (3mm 8L/18 lb Black)
- Price
- $59.40
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago
Hygger CO2 Upgraded Aquarium Soil Water Grass Mud Ideal for Fish Tank Aquascaping Aquarium Substrate Soil for Plants and Shrimps No Need to Wash (4.4 Pounds)
- Price
- $21.72
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 12mo ago
Hygger CO2 Upgraded Aquarium Soil Water Grass Mud Ideal for Fish Tank Aquascaping Aquarium Substrate Soil for Plants and Shrimps No Need to Wash (8.8 Pounds)
- Price
- $30.77
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 12mo ago
FZONE Aquarium Soil for Planted Tanks Nutrient-Rich Aquarium Substrate for Fresh Water Live Plants Shrimp & Fish Safe Dust-Free(3mm 4L/9 l b) Black
- Price
- $39.67
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
39
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
4%
- Fluval58%
- Aqua Natural17%
- Aqueon12%
- Hygger CO24%
- LANDEN3%
- FZONE3%
- Open — no brand owns it (3 brands, 4%)
Aquarium Soil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.1×
Top Aquarium Soil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aquarium soil82K/yr
- aquarium substrate for live plants69K/yr
- aquarium soil for live plants29K/yr
- aquarium plant substrate26K/yr
- aqua soil for aquarium plants18K/yr
- planted aquarium substrate19K/yr
- aquasoil for planted aquarium14K/yr
- shrimp substrate13K/yr
- fish tank substrate for live plants14K/yr
- bio substrate aquarium11K/yr
What reviews say buyers love and hate about Aquarium Soil
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“quality — not dusty or cheap-looking”
“Color is gorgeous”
“Easy to clean”
“Good price”
“Just as advertised”
What buyers complain about
70% of reviews“Not white”
“Not inexpensive either”
“Dirty”
“It clouded the water for a bit”
“hob filters as bad as this did”
Aquarium Soil return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aquarium Soil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
