Aquarium Sand
FailThe top 5 brands take 100% of clicks, so Aquarium Sand is a Fail.
- Flapen Score
- 46 / 100Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 5146
- Market size
- $1.4M/yr890K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 24 sellers
Flapen Score
Aquarium Sand against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Sand is stronger. Inside it, weaker.
Market
The Aquarium Sand market on Amazon at a glance
Shoppers on Amazon United States searched for Aquarium Sand 890K times last year and spent an estimated $1.4M. All 4 brands take every click. Demand peaks in Jan–Feb–Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 890K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 890K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.4Ma year
- Peak month
- April1.9× the quietest month
- Top search term
- fluval stratum288K searches a year
02 · Price
A sale here is worth $22.39.
Listings sell for $22.39 on average, from $9.13 to $48.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At $22.39 that is $90K to $112K a year per listing.
- Average price
- $22.39inside the $15 to $100 sweet spot
- Price range
- $9.13–$48.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $90K–$112K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Fish & Aquatic Pets. It carries 6,349 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #59in Fish & Aquatic Pets
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 6,349per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Aquarium Sand products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks 4.4 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Fluval 12694 Plant and Shrimp Stratum for Freshwater Fish Tanks 8.8 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $19.92
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Fluval 12696 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 4.4 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12695 Plant and Shrimp Stratum for Freshwater Fish Tanks 17.6 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $35.99
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Aqueon Plant and Shrimp Aquarium Substrate Aqua Soil for Fish Tanks 5 Pounds
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 3,766
- Age
- 7y ago
Trending
estimated 90-day click momentum
Fluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago

Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks 4.4 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12698 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 17.6 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $48.12
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12695 Plant and Shrimp Stratum for Freshwater Fish Tanks 17.6 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $35.99
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago
Newest
by launch date
Fluval Betta Stratum Aquarium Substrate 1.76 lb (0.8 kg) Plant Growth Substrate for Betta Tanks Maintains Ideal Water Conditions
- Price
- $9.13
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 8mo ago

Aqua Natural Bio-Substrate Galaxy Sand 5lb (Wet)
- Price
- $11.25
- Rating
- 4.5/5
- Reviews
- 1,499
- Age
- 3y ago

Fluval 12696 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 4.4 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $15.03
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12697 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 8.8 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $25.95
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago

Fluval 12698 Natural Mineral-Rich Volcanic Soil Bio Stratum for Planted Tanks 17.6 lbs. - Aquarium Substrate for Healthy Plant Development Growth and Color
- Price
- $48.12
- Rating
- 4.7/5
- Reviews
- 2,526
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
24
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Fluval86%
- Aqueon8%
- Aqua Natural4%
- LANDEN2%
Demand
Aquarium Sand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 1.9×
Search terms
Top Aquarium Sand search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fluval stratum288K/yr
- aqua soil89K/yr
- aquarium soil82K/yr
- aquasoil74K/yr
- aquarium substrate for live plants69K/yr
- stratum49K/yr
- fluval stratum for plants37K/yr
- stratum for plants25K/yr
- aquarium soil for live plants29K/yr
- aquarium plant substrate26K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Sand
We read the reviews and the return reasons for every product selling here.
“Not all black”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Sand questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









