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Aquarium Pump

Maybe

Products sell for $17.91 on average, inside the sweet spot. But demand is soft, at -15.2% this quarter, so Aquarium Pump is a Maybe.

Flapen Score
52
52 / 100
Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51
Market size
$643K/yr849K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
53%top-5 click share · 17 brands · 24 sellers

Flapen Score

Aquarium Pump against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Pump is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Pump 849K times last year and spent an estimated $643K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 849K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $643K a year.

Searches, last 12 months
849K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
4.2%
Market size, estimated
$643Ka year
Peak month
December2.0× the quietest month
Top search term
aquarium pump263K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $6.08 to $52.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $17.91 that is $18K to $22K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$6.08–$52.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$18K–$22K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #22 within Fish & Aquatic Pets. It carries 5,434 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#22in Fish & Aquatic Pets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
5,434per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Aquarium Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$26K$51K$77K$103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

24

Est. top-5 brand share

72%

Top 20: 97%

Est. top-5 click share

53%

Top 20: 89%

Open market

22%

  • PULACO25%
  • VIVOSUN20%
  • AQUANEAT11%
  • GROWNEER10%
  • DOMICA7%
  • Tetra6%

Demand

Aquarium Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Aquarium Pump search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • aquarium pump263K/yr
  • fish tank pump179K/yr
  • aquarium water pump94K/yr
  • fish tank water pump32K/yr
  • aquarium water pumps23K/yr
  • fish pump29K/yr
  • hydroponic pump79K/yr
  • aquarium pump water21K/yr
  • water pump for fish tank21K/yr
  • fish pumps for aquariums14K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Pump

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
30%of negative reviews mention “Durability”
3.2%of orders come back
“Didnt last”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aquarium Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data