How competitive is the Aquarium Pump niche on Amazon United States?

17 brands and 24 sellers compete in Aquarium Pump on Amazon United States. The top 5 Aquarium Pump products take 53% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Aquarium Pump?

Aquarium Pump buyers on Amazon United States complain most about Durability, Size-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 3.2%.

What does it cost to enter the Aquarium Pump niche?

Aquarium Pump sells for $17.91 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $6.08–$52.76. The average incumbent carries 5,434 reviews — the moat a new listing must climb.

Aquarium Pump

Aquarium Pump shows a sweet-spot price point ($17.91 avg), but soft demand (-15.2% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 42% of 3,978 Pet Supplies niches · +1 vs the category median of 51

This niche Category average · 3,978 niches

Is Aquarium Pump profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aquarium Pump is a $643K/yr Amazon United States market (849K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 52/100.

Aquarium Pump: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.2% over the last 90 days and 4.2% of searches end in a purchase.

$643K

revenue / yr

Units sold / yr30K

Search volume / yr-15.2%849K

Conversion rate4.2%

Avg price$17.91

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 24

Top-5 product click share53%

Open market28%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 31 products

Top Aquarium Pump products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VIVOSUN 800GPH Submersible Pump(3000L/H 50W) Ultra Quiet Water Fountain Pump with 10ft. High Lift with 6.5ft. Power Cord 3 Nozzles for Fish Tank Pond Aquarium Statuary Hydroponics Green

Price: $23.50
Rating: 4.4/5
Reviews: 25,867
Age: 7y ago

PULACO 95GPH 5W Mini Submersible Water Pump with 3.3 ft Tubing for Aquarium Fish Tank Pond Fountain Hydroponics

Price: $10.02
Rating: 4.2/5
Reviews: 8,750
Age: 6y ago

GROWNEER 550GPH Submersible Pump 30W Fountain Water Pump 2000L/H with 7.2ft High Lift 3 Nozzles for Aquarium Fish Tank Pond Hydroponics Statuary Pool

Price: $17.89
Rating: 4.3/5
Reviews: 11,696
Age: 7y ago

AQUANEAT Small Fountain Pump 80 GPH Mini Submersible Water Pump with 3.3 ft Tubing for Aquarium Fish Tank Pet Water Fountain Hydroponics Pond Waterfall Filter Pump

Price: $7.11
Rating: 4.3/5
Reviews: 1,235
Age: 5y ago

90 GPH Mini Submersible Pump Small Fountain Pump (5W 350L/H) for water feature Aquariums Fish Tank Tabletop Fountain Pet Fountain Indoor or Outdoor Pond Fountain (AC Powered)

Price: $8.95
Rating: 4.3/5
Reviews: 6,241
Age: 6y ago

Newest

by launch date

WUCIOOO 210GPH Submersible Water Pump Ultra Quiet (780L/H 15W) Bottom Suction Aquarium Pump with 2 Nozzles 5.6ft Lift Adjustable Flow for Fish Tank Fountain Pond Hydroponics Indoor Water Feature

Price: $11.79
Rating: 4.4/5
Reviews: 62
Age: 10mo ago

Pawfly Aquarium Air Pump 50 GPH Fish Tank Oxygen Pump for 10-60 Gallon Fish Tanks Buckets Dual Outlet Adjustable Ultra Quiet Aerator Pump with Airline Tubing Air Stones Connectors and Check Valves

Price: $10.15
Rating: 4.6/5
Reviews: 1,179
Age: 2y ago

AQQA Aquarium Air Pump Quiet Powerful Fish Tank Air Pump 3W/6W/10W with Stainless Steel Dual Outlet Adjustable Oxygen Aerator Pump with Air Stone Bubbler for Fish Tank Up to 200 Gallon 3W (Tubby)

Price: $26.07
Rating: 4.7/5
Reviews: 1,057
Age: 2y ago

JEREPOND 660GPH Aquarium Return pump with LCD display controller DC 24V 25W aquarium pump for saltwater freshwater aquarium fish tank sump 20 speeds ECO Quiet Submersible and inline pump

Price: $48.68
Rating: 4.5/5
Reviews: 111
Age: 2y ago

AQUANEAT Aquarium Air Pump 100gal Fish Tank Air Bubbler Adjustable Dual-Outlet Hydroponic Oxygen Aerator with Stones Airline Tubing Check Valves

Price: $9.44
Rating: 4.3/5
Reviews: 1,946
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

Top-5 brand share

72%

Top 20: 97%

Top-5 click share

53%

Top 20: 89%

Open market

22%

PULACO25%
VIVOSUN20%
AQUANEAT11%
GROWNEER10%
DOMICA7%
Tetra6%

Aquarium Pump demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume849KCVR4.2%Products31Brands17Top 5 Brands72%OOS Rate3.6%Rating4.3★Reviews5,434Avg BSR#22

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Top Aquarium Pump search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aquarium pump263K/yr -15.8%3.5% conv.
fish tank pump179K/yr -21.4%3.4% conv.
aquarium water pump94K/yr -20.6%2.7% conv.
fish tank water pump32K/yr +2.4%2.9% conv.
aquarium water pumps23K/yr +55.3%1.8% conv.
fish pump29K/yr -22.6%2.5% conv.
hydroponic pump79K/yr -59.6%3.1% conv.
aquarium pump water21K/yr +20.3%3.9% conv.
water pump for fish tank21K/yr -14.4%2.4% conv.
fish pumps for aquariums14K/yr +17.4%2.9% conv.

What reviews say buyers love and hate about Aquarium Pump

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Value For Money15%

“Great deal”

Quality-Overall12%

“Excellent product”

Advertised Vs Actual Product9%

“As advertised”

Strength8%

“This pump is STRONG”

Ease Of Use7%

“Easy Peasy”

What buyers complain about

74% of reviews

Durability30%

“Didnt last”

Size-Overall9%

“somewhat large”

Functionality-Overall9%

“Did not work”

Quality-Overall8%

“Cost does not meet quality”

Water Flow5%

“the flow is absolutely way too much”

Aquarium Pump return rate & reasons

Why buyers send it back, as a share of all return requests.

3.2%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

47%

2Functionality-Overall

12%

3Filtration

4Advertised Vs Actual Product

5Defective Material/Parts

Common Aquarium Pump questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aquarium Pump 52/100 on Amazon United States — Worth a look. The niche generates $643K/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -15.2% over the last 90 days.

Search demand for Aquarium Pump on Amazon United States peaks in Aug–Nov–Dec, where the busiest month runs 2.0× the quietest.

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