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Aquarium Plant

Maybe

The top 5 brands take only 45% of clicks. But demand is soft, at -14.5% this quarter, so Aquarium Plant is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$178K/yr820K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
27%top-5 click share · 45 brands · 52 sellers

Flapen Score

Aquarium Plant against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Plant is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Plant market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Plant 820K times last year and spent an estimated $178K. The top 5 brands take 45% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 820K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
820K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
1.4%
Market size, estimated
$178Ka year
Peak month
January1.8× the quietest month
Top search term
aquarium cave156K searches a year

02 · Price

A sale here is worth $15.52.

Listings sell for $15.52 on average, from $6.09 to $32.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.

Average price
$15.52inside the $15 to $100 sweet spot
Price range
$6.09–$32.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #216 within Fish & Aquatic Pets. It carries 1,005 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#216in Fish & Aquatic Pets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,005per listing
Listings tracked
68

04 · Newcomers

7 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
7Amazon's first-year sales bar
Average brand age
28 months

Products

Top Aquarium Plant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

52

Top-5 brand share

45%

Top 20: 84%

Top-5 click share

27%

Top 20: 65%

Open market

49%

  • Brand 112%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Aquarium Plant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Aquarium Plant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium cave156K/yr
  • fish tank cave62K/yr
  • fish cave58K/yr
  • fish hideout for aquarium56K/yr
  • betta hideout50K/yr
  • betta hide38K/yr
  • fish tank hideout45K/yr
  • betta cave33K/yr
  • aquarium hideout39K/yr
  • aquarium hides29K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Plant

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Extra small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aquarium Plant questions

Answered from the same tracked data.