Aquarium Filter Pad
FailShoppers spend an estimated $41K a year here, so Aquarium Filter Pad is a Fail.
- Flapen Score
- 47 / 100Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 5147
- Market size
- $41K/yr45K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 54%top-5 click share · 18 brands · 27 sellers
Flapen Score
Aquarium Filter Pad against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Filter Pad is stronger. Inside it, weaker.
Market
The Aquarium Filter Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Aquarium Filter Pad 45K times last year and spent an estimated $41K. The top 5 brands take 73% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $41Ka year
- Peak month
- August1.2× the quietest month
- Top search term
- aquarium filter pad16K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $5.05 to $23.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.80 that is $0 to $1K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $5.05–$23.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Fish & Aquatic Pets. It carries 1,631 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #136in Fish & Aquatic Pets
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Aquarium Filter Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ALEGI Aquarium Sponge Filter Pad Bio Filter Media Foam Sponges Cut-to-Size Foam for Fish Tank (20x20x1 (20PPI))
- Price
- $9.03
- Rating
- 4.7/5
- Reviews
- 1,939
- Age
- 3y ago

Aquatic Experts Aquarium Filter Floss for Fish Tank Filters - FilterFirst Aquarium Filter Pad - Media Roll for Crystal Clear Water 3/4 - 1 Thick (12 Inch Wide 72 Inch Long)
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 10y ago

MAQIHAN Aquarium Filter Pad Aquarium Filter Media 39.4 x 11.8in Aquarium Filter Floss for Freshwater & Saltwater Fish Tanks Ponds Turtle Water Polishing Pad for Clear Water
- Price
- $6.76
- Rating
- 4.0/5
- Reviews
- 791
- Age
- 2y ago

Aquatic Experts Classic Bonded Aquarium Filter Pad -12 Inches by 72 Inches by .75 Inch - Blue and White Aquarium Filter Media Roll Bulk Can Be Cut to Fit Most Filters Made in USA
- Price
- $22.30
- Rating
- 4.7/5
- Reviews
- 1,197
- Age
- 10y ago

sunjojo Aquarium Filter Media Newly Premium 8-Layer Filter Pads for Aquarium Fish Tank Sponge Pad Foam Filter Accessories for Pond (15.7x11.8x0.61pack)
- Price
- $7.38
- Rating
- 4.5/5
- Reviews
- 1,287
- Age
- 4y ago
Trending
estimated 90-day click momentum
sunjojo Aquarium Filter Media Newly Premium 8-Layer Filter Pads for Aquarium Fish Tank Sponge Pad Foam Filter Accessories for Pond (47 x 12 1 Pack)
- Price
- $18.49
- Rating
- 4.5/5
- Reviews
- 1,287
- Age
- 5y ago

Tetra Whisper Bio-Bag Large Filter Cartridges for Aquariums 12 Count Unassembled Fits Tetra Whisper Fish Tank Filters 10-30 Gal 20-40 Gal PF-20 30 40 60 IQ 20 30 45 60
- Price
- $13.89
- Rating
- 4.7/5
- Reviews
- 16,692
- Age
- 22y ago

AQUANEAT Aquarium Activated Carbon Filter Media Pad for Fish Tank Pond Canister Filter (10.5 x 18)
- Price
- $10.18
- Rating
- 4.6/5
- Reviews
- 652
- Age
- 5y ago

Demiwise Aquarium Polishing Filter Pad-Ultra Fine 50 Micron Filter Floss for Crystal Clear Water Cut-to-Size Filter Media for Fish Tank Safe for Fish/Reef/Turtles(24 x 36 1 Pack)
- Price
- $17.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

Borlech Aquarium Bio Filter Sponge Pad - Cut-to-Size Aquarium Filter Media for Fish Tank Pond Sump - Mechanical & Biological Filtration (18.5x18.5x0.8 20PPI 1 Pack)
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 1y ago
Newest
by launch date
AQUANEAT Aquarium Filter Sponge 8-Layer Filter Media Pad Cut-to-Size Foam Floss for Fish Tank Sump Pond (16 x 12 x 0.6)
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 11mo ago

Borlech Aquarium Bio Filter Sponge Pad - Cut-to-Size Aquarium Filter Media for Fish Tank Pond Sump - Mechanical & Biological Filtration (18.5x18.5x0.8 20PPI 1 Pack)
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 1y ago

hygger 1 Thick Aquarium Filter Floss 12x 68 Poly Fiber Fish Tank Filter Media Water Polishing Filter Pad for Sump Canister Hang On Back Filter Cut to Size
- Price
- $13.65
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 1y ago

Demiwise Aquarium Polishing Filter Pad-Ultra Fine 50 Micron Filter Floss for Crystal Clear Water Cut-to-Size Filter Media for Fish Tank Safe for Fish/Reef/Turtles(24 x 36 1 Pack)
- Price
- $17.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 1y ago

URUQ Fish Tank Filter Cartridge: 15 Pack Aquarium Top Fin Filter Cartridges Replacement Aquarium Carbon Cartridge with Zeolite
- Price
- $9.95
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
27
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 87%
Open market
20%
- Aquatic Experts31%
- ALEGI15%
- MAQIHAN10%
- AQUANEAT10%
- sunjojo7%
- Borlech7%
Demand
Aquarium Filter Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Aquarium Filter Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- aquarium filter pad16K/yr
- filter pad7K/yr
- filter pads for aquarium9K/yr
- aquarium filter pads6K/yr
- filter pads4K/yr
- fish tank filter pads3K/yr
- filter pad for fish tank792/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Filter Pad
We read the reviews and the return reasons for every product selling here.
“Not one inch thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Filter Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









