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Aquarium Filter Media

Maybe

An estimated 0.6% of orders come back. But demand is soft, at +1.1% this quarter, so Aquarium Filter Media is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 51
Market size
$391K/yr433K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
39%top-5 click share · 21 brands · 76 sellers

Flapen Score

Aquarium Filter Media against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Filter Media is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Filter Media market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Filter Media 433K times last year and spent an estimated $391K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
5.7%
Market size, estimated
$391Ka year
Peak month
November1.4× the quietest month
Top search term
pond filter media49K searches a year

02 · Price

A sale here is worth $15.90.

Listings sell for $15.90 on average, from $3.05 to $48.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.90 that is $8K to $12K a year per listing.

Average price
$15.90inside the $15 to $100 sweet spot
Price range
$3.05–$48.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Fish & Aquatic Pets. It carries 1,944 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#132in Fish & Aquatic Pets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,944per listing
Listings tracked
46

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Aquarium Filter Media products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

$0$16K$31K$47K$63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

76

Est. top-5 brand share

71%

Top 20: 99%

Est. top-5 click share

39%

Top 20: 74%

Open market

25%

  • Fluval28%
  • Aquatic Experts18%
  • ALEGI10%
  • Sukh10%
  • MAQIHAN5%
  • AQUANEAT4%

Demand

Aquarium Filter Media search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Aquarium Filter Media search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pond filter media49K/yr
  • aquarium filter media93K/yr
  • filter media63K/yr
  • aquarium filter accessories18K/yr
  • filter media for fish tank25K/yr
  • fluval filter media20K/yr
  • aquarium media18K/yr
  • fluval biomax16K/yr
  • bio media14K/yr
  • aquarium filter pad16K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Filter Media

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Filtration”
16%of negative reviews mention “Thickness”
0.6%of orders come back
“Material is too thin”
A buyer, on “Thickness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aquarium Filter Media questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data