Aquarium Filter Media
MaybeAn estimated 0.6% of orders come back. But demand is soft, at +1.1% this quarter, so Aquarium Filter Media is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $391K/yr433K searches / yr
- 90-day growth
- +1.1%search demand this quarter
- Competition
- 39%top-5 click share · 21 brands · 76 sellers
Flapen Score
Aquarium Filter Media against its category
The dotted line is the Pet Supplies average. Past it, Aquarium Filter Media is stronger. Inside it, weaker.
Market
The Aquarium Filter Media market on Amazon at a glance
Shoppers on Amazon United States searched for Aquarium Filter Media 433K times last year and spent an estimated $391K. The top 5 brands take 71% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.
- Searches, last 12 months
- 433K
- Growth, 90 days vs prior 90
- +1.1%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $391Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- pond filter media49K searches a year
02 · Price
A sale here is worth $15.90.
Listings sell for $15.90 on average, from $3.05 to $48.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $15.90 that is $8K to $12K a year per listing.
- Average price
- $15.90inside the $15 to $100 sweet spot
- Price range
- $3.05–$48.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $8K–$12K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #132 within Fish & Aquatic Pets. It carries 1,944 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #132in Fish & Aquatic Pets
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,944per listing
- Listings tracked
- 46
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Aquarium Filter Media products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fluval BioMax Biological Material Remover 500 g - Biological Filter Media for Aquariums
- Price
- $11.22
- Rating
- 4.8/5
- Reviews
- 7,964
- Age
- 19y ago

ALEGI Aquarium Sponge Filter Pad Bio Filter Media Foam Sponges Cut-to-Size Foam for Fish Tank (20x20x1 (20PPI))
- Price
- $9.03
- Rating
- 4.7/5
- Reviews
- 1,939
- Age
- 3y ago

Sukh 3 Bags Ceramic Rings for Aquarium Filter - 425g Bio Ceramic Media Balls Replacement Biological Material Remover for Aquarium Fish Tank Pond Canister Filter with 3 Mesh Bags
- Price
- $7.17
- Rating
- 4.7/5
- Reviews
- 501
- Age
- 2y ago

Aquatic Experts Aquarium Filter Floss for Fish Tank Filters - FilterFirst Aquarium Filter Pad - Media Roll for Crystal Clear Water 3/4 - 1 Thick (12 Inch Wide 72 Inch Long)
- Price
- $21.80
- Rating
- 4.7/5
- Reviews
- 6,463
- Age
- 10y ago

MAQIHAN Aquarium Filter Pad Aquarium Filter Media 39.4 x 11.8in Aquarium Filter Floss for Freshwater & Saltwater Fish Tanks Ponds Turtle Water Polishing Pad for Clear Water
- Price
- $6.76
- Rating
- 4.0/5
- Reviews
- 791
- Age
- 2y ago
Trending
estimated 90-day click momentum
Aquatic Experts 1.5 Large Bio Balls for Ponds Biological Filter Media for Waterfalls & Outdoor Pond Filters Treats Up to 330 Gallons (100 Count + 10 x 12 Mesh Bag)
- Price
- $24.82
- Rating
- 4.5/5
- Reviews
- 540
- Age
- 8y ago

12-in-1 Aquarium Filter Media for Freshwater & Marine Tanks Bio Filter Mix with Ceramic Rings & Bio Balls Helps Maintain Clear Water for Sump Pond & Koi Fish Tanks
- Price
- $13.29
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 11mo ago

Aquatic Experts Classic Koi Pond Filter Pad COARSE Bulk Roll Pond Filter Media Rigid Ultra-Durable Latex Coated Fish Pond Filter Material US (12 x 72 Coarse (Black))
- Price
- $48.56
- Rating
- 4.6/5
- Reviews
- 966
- Age
- 9y ago

Koral Filters Koi Pond and Aquarium Filter Media Roll - 12 Inches by 72 Inches by 1.25 Inches (6 ft) - Cut to Fit - Durable - Fish and Reef Aquarium Compatible - Clear and Clean Water
- Price
- $33.64
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 10y ago

Aquatic Experts Cream COARSE Pond Filter Pad - 2 inch Thick - Bulk Roll Water Garden Filter Pond Media - Made in USA (12 x 36)
- Price
- $47.70
- Rating
- 4.7/5
- Reviews
- 972
- Age
- 6y ago
Newest
by launch date
12-in-1 Aquarium Filter Media for Freshwater & Marine Tanks Bio Filter Mix with Ceramic Rings & Bio Balls Helps Maintain Clear Water for Sump Pond & Koi Fish Tanks
- Price
- $13.29
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 11mo ago

AQUANEAT Aquarium Filter Sponge 8-Layer Filter Media Pad Cut-to-Size Foam Floss for Fish Tank Sump Pond (16 x 12 x 0.6)
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 11mo ago

RAINFLOW Aquarium Bio Balls - 100pcs Black Bulk Sump Filter Media with Sponge Biological Filtration Media for Koi Pond Fish Tank Canister Air Pump
- Price
- $7.84
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 12mo ago

Sukh Ceramic Bio Balls - Fish Tank Sphere Filter Media Nano-Tech Bio-Spheres Bio Media for Aquarium Fish Tank Sump Pond Freshwater Canister Filter and Koi Ponds 15oz
- Price
- $7.20
- Rating
- 4.6/5
- Reviews
- 271
- Age
- 1y ago

Borlech 8-Layer Fast-Acting Aquarium Filter Pad - Cut-to-Size Aquarium Floss Media for Fish Tank Pond Sump - Fast Water Polishing in Hours (15.75x11.81x0.6 1 Pack)
- Price
- $7.16
- Rating
- 4.5/5
- Reviews
- 1,048
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
76
Est. top-5 brand share
71%
Top 20: 99%
Est. top-5 click share
39%
Top 20: 74%
Open market
25%
- Fluval28%
- Aquatic Experts18%
- ALEGI10%
- Sukh10%
- MAQIHAN5%
- AQUANEAT4%
Demand
Aquarium Filter Media search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Aquarium Filter Media search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pond filter media49K/yr
- aquarium filter media93K/yr
- filter media63K/yr
- aquarium filter accessories18K/yr
- filter media for fish tank25K/yr
- fluval filter media20K/yr
- aquarium media18K/yr
- fluval biomax16K/yr
- bio media14K/yr
- aquarium filter pad16K/yr
Reviews and returns
What reviews say buyers love and hate about Aquarium Filter Media
We read the reviews and the return reasons for every product selling here.
“Material is too thin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquarium Filter Media questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









