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Aquarium Air Pump

Maybe

Shoppers spend an estimated $1.6M a year here. But demand is soft, at -7.9% this quarter, so Aquarium Air Pump is a Maybe.

Flapen Score
59
59 / 100
Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 51
Market size
$1.6M/yr1.2M searches / yr
90-day growth
-7.9%search demand this quarter
Competition
49%top-5 click share · 13 brands · 25 sellers

Flapen Score

Aquarium Air Pump against its category

The dotted line is the Pet Supplies average. Past it, Aquarium Air Pump is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquarium Air Pump market on Amazon at a glance

Shoppers on Amazon United States searched for Aquarium Air Pump 1.2M times last year and spent an estimated $1.6M. The top 5 brands take 69% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
7.0%
Market size, estimated
$1.6Ma year
Peak month
February1.2× the quietest month
Top search term
aquarium air pump488K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $6.21 to $38.58. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $19.44 that is $58K to $78K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$6.21–$38.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$58K–$78K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Fish & Aquatic Pets. It carries 7,412 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Fish & Aquatic Pets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,412per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Aquarium Air Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

25

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

24%

  • Brand 118%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 59%
  • Brand 67%

Demand

Aquarium Air Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Aquarium Air Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aquarium air pump488K/yr
  • air pump aquarium234K/yr
  • fish tank air pump114K/yr
  • air pump for fish tank68K/yr
  • air pump for aquarium33K/yr
  • fish tank aerator29K/yr
  • aquarium air pumps29K/yr
  • fish air pump29K/yr
  • sponge filter with air pump22K/yr
  • aquarium air pump quiet24K/yr

Reviews and returns

What reviews say buyers love and hate about Aquarium Air Pump

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
32%of negative reviews mention “Durability”
2.5%of orders come back
“Broke after one week”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aquarium Air Pump questions

Answered from the same tracked data.