Apple Dog Treats

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

19.2%

Market size, estimated

$2.5Ma year

Top search term

blue buffalo dog treats665K searches a year

Listings sell for $10.53 on average, from $3.76 to $34.21. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $10.53 that is $32K to $42K a year per listing.

Average price

$10.53under the $15 to $100 sweet spot

Price range

$3.76–$34.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$32K–$42K

Returns

0.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Treats. It carries 5,643 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#120in Treats

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

5,643per listing

Listings tracked

63

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

83 months