apple dog treats
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.5M$2.5M/yr · 1.2M searches
Competition
Great31%top-5 click share — an open shelf
Price range
Good$3.76–$34.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,642.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple dog treats is a $2.5M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
apple dog treats market data
- Units sold / yr
- 250K–300K
- avg 3,000–4,000/product
- Revenue / yr
- $2.6M–$3.2M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 19.2%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 127 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
3 falling
Sellers
301
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
31%
Top 20: 69%
Open market
0%
- Blue Buffalo75%
- Fruitables24%
- Top Chews1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 28 weeks — -0.9% search growth over the last 90 days.Top apple dog treats search terms
- blue buffalo dog treats665K/yr
- fruitables dog treats186K/yr
- blue dog treats64K/yr
- blue buffalo treats54K/yr
- fruitables55K/yr
- blue buffalo health bars44K/yr
- dog treats blue buffalo41K/yr
- health bars for dogs21K/yr
- blue buffalo health bars for dogs24K/yr
- buffalo dog treats10K/yr
Top apple dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blue Buffalo Health Bars Dog Biscuits Variety Pack (Bacon Egg Cheese Apples & Yogurt Pumpkin & Cinnamon) Healthy Dog Treats with No Artificial Flavors or Preservatives 16 oz. Each (3 Bags)
Blue Buffalo$14.464.8★4,971 rev
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious No Wheat Corn or Soy Made in the USA Pumpkin and Blueberry Flavor 12oz
Fruitables$5.634.7★5,970 rev
Blue Buffalo Health Bars Apples & Yogurt Crunchy Dog Biscuits Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats with No Artificial Flavors or Preservatives Jumbo Box 3.5 lbs.
Blue Buffalo$14.154.8★11,338 rev
Blue Buffalo Mini Health Bars Apples & Yogurt Crunchy Dog Biscuits Bite-Sized for Training Oven-Baked with Real Apples & Natural Ingredients Healthy Dog Treats 16 oz.
Blue Buffalo$4.684.8★2,039 rev
Blue Buffalo Bits Chicken Soft & Chewy Dog Treats Bite-Sized for Training Made with Real Chicken & Enhanced with DHA Heart-Shaped Dog Treats Made in the USA with Natural Ingredients 19 oz.
Blue Buffalo$13.874.7★16,089 rev
Newest
by launch date
Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag
Blue Buffalo$4.72188 rev
Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Mixed Berries Natural Dog Treats Enhanced with Vitamins and Minerals 9 oz. Bag
Blue Buffalo$5.1873 rev
Blue Buffalo Red White & Blue Bars Crunchy Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
Blue Buffalo$5.4990 rev
Fruitables Baked Dog Treats Pumpkin Snacks for Dogs Low Calorie & Delicious No Wheat Corn or Soy Healthy Puppy Training Treats Made in The USA Pumpkin and Blueberry Flavor 20oz
Fruitables$9.245,970 rev
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious Pet Essential Made with No Wheat Corn & Soy Made in the USA Allergy Friendly Pumpkin and Apple Flavor 20 oz
Fruitables$8.704,855 rev
Trending
90-day click momentum
Fruitables Baked Dog Treats Healthy Pumpkin Treat for Dogs Low Calorie & Delicious Made Without Wheat Corn and Soy Made in the USA Allergy Friendly Chicken and Cranberry Flavor 20 oz
Fruitables$10.264.7★
Blue Buffalo Red White & Blue Bars Crunchy Dog Treats Baked with Oatmeal & Cinnamon 11-oz Bag
Blue Buffalo$5.494.5★
Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Mixed Berries Natural Dog Treats Enhanced with Vitamins and Minerals 9 oz. Bag
Blue Buffalo$5.184.6★
Blue Buffalo Soft & Chewy Health Bars Baked with Real Chicken & Apples Natural Dog Treats Mineral Enhanced for Flavor 9 oz. Bag
Blue Buffalo$4.724.7★
Blue Buffalo Nudges Beef Grillers Natural Dog Treats Tender & Meaty Dog Snacks Easy-To-Tear for Training Made in the USA with Real Beef No Artificial Preservatives 16 oz.
Blue Buffalo$12.004.7★
What buyers say about apple dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“Great for pet”
“Good taste”
“Very affordable”
“Smell amazing”
“Love the size”
“The quality is consistent every time”
“Appealing flavors for dogs”
“Softness is my pet preference so these did the trick”
“clean ingredients”
“Soft and chewy”
What buyers complain about
“Smaller bag”
“They smell rancid”
“Little expensive”
“They are hard”
“Triggered allergies”
“Gave my puppy diarrhea”
“Not soft or chewy”
“no moisture at all”
“It just tastes like hard wheat bread”
“Product is spoiled”
Top return reasons
Common questions
- Is apple dog treats profitable to sell on Amazon United States?
- The niche generates $2.5M/yr across 63 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the apple dog treats niche?
- 3 brands and 301 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in apple dog treats?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
- What does it cost to enter the apple dog treats niche?
- Listings span $3.76–$34.21; the average listing price is $10.53 (sweet spot $15–$100). The average incumbent carries 5,643 reviews — the moat a new listing must climb.