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Apple Airtag Tracker for Dogs

Fail

Shoppers spend an estimated $15K a year here, so Apple Airtag Tracker for Dogs is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$15K/yr12K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
85%top-5 click share · 7 brands · 19 sellers

Flapen Score

Apple Airtag Tracker for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Apple Airtag Tracker for Dogs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Airtag Tracker for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Airtag Tracker for Dogs 12K times last year and spent an estimated $15K. The top 5 brands take 94% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
4.4%
Market size, estimated
$15Ka year
Peak month
April1.5× the quietest month
Top search term
apple pet tracker2K searches a year

02 · Price

A sale here is worth $28.69.

Listings sell for $28.69 on average, from $5.52 to $95.71. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $28.69 that is $0 to $3K a year per listing.

Average price
$28.69inside the $15 to $100 sweet spot
Price range
$5.52–$95.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #12 within Collars, Harnesses & Leashes. It carries 3,035 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#12in Collars, Harnesses & Leashes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
3,035per listing
Listings tracked
9

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Apple Airtag Tracker for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Apple Airtag Tracker for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Apple Airtag Tracker for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple pet tracker2K/yr
  • apple dog tracker2K/yr
  • apple pet airtag2K/yr
  • apple airtag pets1K/yr
  • apple tracker for dogs2K/yr
  • apple airtag tracker for dogs2K/yr
  • apple tracker for pets381/yr

Reviews and returns

What reviews say buyers love and hate about Apple Airtag Tracker for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Apple Airtag Tracker for Dogs questions

Answered from the same tracked data.