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Apple Air Tags-2 Pack for Dogs

Fail

Shoppers spend an estimated $10K a year here, so Apple Air Tags-2 Pack for Dogs is a Fail.

Flapen Score
38
38 / 100Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$10K/yr12K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
78%top-5 click share · 8 brands · 19 sellers

Flapen Score

Apple Air Tags-2 Pack for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Apple Air Tags-2 Pack for Dogs is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Apple Air Tags-2 Pack for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Air Tags-2 Pack for Dogs 12K times last year and spent an estimated $10K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
12K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
4.7%
Market size, estimated
$10Ka year
Peak month
December1.6× the quietest month
Top search term
apple air tags-2 pack for pets3K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $5.52 to $95.71. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $19.56 that is $0 to $2K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$5.52–$95.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #14 within Collars, Harnesses & Leashes. It carries 3,696 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#14in Collars, Harnesses & Leashes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,696per listing
Listings tracked
11

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Apple Air Tags-2 Pack for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Brand 148%
  • Brand 222%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Apple Air Tags-2 Pack for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Apple Air Tags-2 Pack for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple air tags-2 pack for pets3K/yr
  • apple pet airtag2K/yr
  • apple dog tag tracker1K/yr
  • apple airtag tracker for dogs2K/yr
  • apple airtags for pets2K/yr
  • apple airtag dog tracker460/yr
  • apple air tags-2 pack for dogs355/yr
  • air apple tag for pets waterproof31/yr

Reviews and returns

What reviews say buyers love and hate about Apple Air Tags-2 Pack for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Apple Air Tags-2 Pack for Dogs questions

Answered from the same tracked data.