Apoquel for Dogs

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

6.7%

Market size, estimated

$150Ka year

Peak month

October2.4× the quietest month

Top search term

dog skin12K searches a year

Listings sell for $18.15 on average, from $4.75 to $35.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.15 that is $2K to $5K a year per listing.

Average price

$18.15inside the $15 to $100 sweet spot

Price range

$4.75–$35.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.5%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Health Supplies. It carries 21,985 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#21in Health Supplies

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

21,985per listing

Listings tracked

35

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months