Apoquel for Dogs
MaybeAn estimated 0.5% of orders come back. But the average product has 21,985 reviews to catch up to, so Apoquel for Dogs is a Maybe.
- Flapen Score
- 59 / 100Top 16% of 3,978 Pet Supplies niches · +8 vs the category median of 5159
- Market size
- $150K/yr124K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 45%top-5 click share · 26 brands · 67 sellers
Flapen Score
Apoquel for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Apoquel for Dogs is stronger. Inside it, weaker.
Market
The Apoquel for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Apoquel for Dogs 124K times last year and spent an estimated $150K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 6.7%
- Market size, estimated
- $150Ka year
- Peak month
- October2.4× the quietest month
- Top search term
- dog skin12K searches a year
02 · Price
A sale here is worth $18.15.
Listings sell for $18.15 on average, from $4.75 to $35.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.15 that is $2K to $5K a year per listing.
- Average price
- $18.15inside the $15 to $100 sweet spot
- Price range
- $4.75–$35.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Health Supplies. It carries 21,985 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Health Supplies
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 21,985per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Apoquel for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 flat
Sellers
67
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
45%
Top 20: 84%
Open market
33%
- Brand 127%
- Brand 211%
- Brand 311%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Apoquel for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.4×
Search terms
Top Apoquel for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog skin12K/yr
- dermatitis relief for dogs24K/yr
- dog itchy skin treatment7K/yr
- dog licking paws relief5K/yr
- itchy paws treatment for dogs7K/yr
- itchy irritated skin relief for dogs4K/yr
- paw itch relief for dogs6K/yr
- paw licking4K/yr
- dog dry itchy skin relief4K/yr
- puppy itchy skin relief4K/yr
Reviews and returns
What reviews say buyers love and hate about Apoquel for Dogs
We read the reviews and the return reasons for every product selling here.
“& became incredibly itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apoquel for Dogs questions
Answered from the same tracked data.