anxitane for dogs
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$33.13avg listing price — sweet spot $15–$100
Price range
Incredible$25.79–$41.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Review moat
Good1,219.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 17K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anxitane for dogs is a $64K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
anxitane for dogs market data
- Units sold / yr
- 2K–3K
- avg 250–500/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 11.2%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Virbac72%
- Anxitane23%
- Pro Plan Veterinary Diets2%
- Nutramax Laboratories2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
Top anxitane for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs
Virbac$41.384.0★1,057 rev
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Small Dog/Cat < 22lbs
Virbac$29.904.0★1,057 rev
Anxitane M & L (L-Theanine) Chewable Tablets 30 Count
Anxitane$37.333.9★235 rev
Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
Pro Plan Veterinary Diets$31.224.2★3,225 rev
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.794.1★524 rev
Newest
by launch dateNutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.79524 rev
Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
Pro Plan Veterinary Diets$31.223,225 rev
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs
Virbac$41.381,057 rev
Anxitane M & L (L-Theanine) Chewable Tablets 30 Count
Anxitane$37.33235 rev
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Small Dog/Cat < 22lbs
Virbac$29.901,057 rev
Trending
90-day click momentumAnxitane M & L (L-Theanine) Chewable Tablets 30 Count
Anxitane$37.333.9★
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Medium/Large Dog >22lbs
Virbac$41.384.0★
Virbac ANXITANE (L-Theanine) Chewable Tablet - Promotes relaxation for anxious behavior - Small Dog/Cat < 22lbs
Virbac$29.904.0★
Purina Pro Plan Veterinary Supplements Calming Care Dog Supplements - Supports Dogs with Everyday Stress Anxious Behaviors and Separation Anxiety - 30 ct. Box
Pro Plan Veterinary Diets$31.224.2★
Nutramax Solliquin Calming Support for Dogs Behavioral Health Supplement with L-Theanine Magnolia/Phellodendron and Whey Protein Concentrate Soft Chews 75 Count
Nutramax Laboratories$25.794.1★
What buyers say about anxitane for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“They Do Calm”
“Absolutely highly recommend my dog loves taste”
“My dog enjoys this a lot”
“As advertised”
“Good quality food”
“Easy to give daily”
“Our dog loves the flavor”
“cheaper to purchase on Amazon”
“These have helped him get comfortable with it”
“he gets excited for it like its a treat”
What buyers complain about
“Not effective”
“it's very expensive unfortunately”
“She began to have diarrhea after about a week”
“Does not work with my versa 3”
“very strong fish smell these have”
“But she is allergic to chicken”
“Misleading”
“died a few hours later”
“mix it with gravy on his dog food he refuses to eat”
“bigger”
Top return reasons
Common questions
- Is anxitane for dogs profitable to sell on Amazon United States?
- The niche generates $64K/yr across 5 tracked products. 90-day search growth is +35.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the anxitane for dogs niche?
- 4 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anxitane for dogs?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Indigestion. The return rate is 0.0%.
- When does demand for anxitane for dogs peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the anxitane for dogs niche?
- Listings span $25.79–$41.38; the average listing price is $33.13 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.