Is anti licking for dogs profitable to sell on Amazon United States?

The niche generates $65K/yr across 20 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the anti licking for dogs niche?

16 brands and 63 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in anti licking for dogs?

Top complaints mined from reviews: Functionality-Overall, Allergies, Smell. The return rate is 0.9%.

When does demand for anti licking for dogs peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the anti licking for dogs niche?

Listings span $8.38–$27.14; the average listing price is $15.40 (sweet spot $15–$100). The average incumbent carries 5,953 reviews — the moat a new listing must climb.

anti licking for dogs

Worth a look

Shows beatable incumbent ratings (4.0★), but a small market ($65K/yr) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.40

avg listing price — sweet spot $15–$100

Price range

Good$8.38–$27.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,952.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 42K searches

According to Flapen's Amazon United States niche tracking, anti licking for dogs is a $65K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 53/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

anti licking for dogs market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $62K–$77K; units × avg price
Launch success: 50%; 3 of 6 new (360d)
Conversion rate: 10.0%
Avg BSR: #71
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Bodhi Dog23%
NaturVet18%
Veterinary Formula17%
Vetericyn12%
LIyun&Hang6%
Grannick's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top anti licking for dogs search terms

dog anti licking spray13K/yr +40.3%6.9% conv.
anti lick spray for dogs14K/yr +7.4%10.1% conv.
no lick spray for dogs10K/yr +4.5%10.0% conv.
dog stop licking spray5K/yr -38.9%5.4% conv.

All search terms

Top anti licking for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bodhi Dog Bitter 2-in-1 No Chew & Hot Spot Spray - Natural Anti-Chew Remedy Better Than Bitter Apple - Soothes Hot Spots Deters Chewing - Safe for Skin Wounds & Furniture- Made in USA (8 Fl Oz)

Bodhi Dog$18.083.6★13,581 rev

NaturVet Aller-911 Anti-Lick Paw Spray for Dogs & Cats Includes Aloe Vera Helps Sooth Itchy Paws Offers Dog & Cat Allergy Support Helps Discourage Pet Licking 8 Oz. Spray

NaturVet$14.463.5★1,526 rev

Veterinary Formula Clinical Care Hot Spot & Itch Relief Medicated Spray 8oz Easy to Use Spray for Dogs & Cats Helps Alleviate Sensitive Skin Scratching and Licking of Coat (1 Pack)

Veterinary Formula$8.384.4★34,190 rev

Vetericyn Plus Hot Spot Spray for Dogs Skin Sores and Irritations | Itch Relief for Dogs and Prevents Chewing and Licking at Skin Safe for All Animals. 8 Ounces

Vetericyn$24.124.4★3,857 rev

Grannicks Care Dogs Bitter Apple No Chew Spray 8oz

Grannick's$12.604.1★8,283 rev

Newest

by launch date

Zixsavk Bitter Apple Spray for Dogs - No Chew Spray for Dogs | Safe Non-Toxic Chewing Deterrent | Stop Licking Biting & Destructive Behavior | Training Aid (200ml)

Zixsavk$18.28103 rev

1mo ago

LIyun&Hang Enhanced Bitter Apple Spray for Dogs to Stop Chewing and Licking No Chew Spray for Dogs Stop Licking Wounds and Hot Spots Protecting Furniture Alcohol Free/Non-Toxic (Green) (Green)

LIyun&Hang$14.9225 rev

2mo ago

LIyun&Hang Bitter Apple Spray

LIyun&Hang$15.9121 rev

3mo ago

PestXDrops Dog Bitter Deterrent Spray for Furniture Dog No Chew Spray to Stop Dogs & Puppies from Chewing Biting Licking Peeing Natural Stop Chewing Dog Spray& Behavior Corrector 200ml

PestXDrops$19.8546 rev

6mo ago

Goldie Dog Essentials Miracle Mist Hypochlorous Acid Spray for Dogs

Goldie Dog Essentials$27.1461 rev

6mo ago

What buyers say about anti licking for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies14%

“less irritation overall”

Quality-Overall12%

“It's clear, and the pump bottle is of a nice quality”

Smell10%

“Nice Scent”

Spray/Flow9%

“Great Spray”

Value For Money7%

“Good value”

Pet Friendly6%

“I appreciate that it's pet friendly”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“works fast”

Ease Of Use3%

“Easy to put on”

Taste-Overall3%

“Dog likes the taste”

What buyers complain about

Functionality-Overall28%

“Doesn't work very well”

Allergies14%

“common skin irritant”

Smell10%

“Hate the smell”

Spray/Flow8%

“The spray didnt work”

Value For Money5%

“not the price”

Leak-Proof4%

“it arrived leaking”

Taste-Overall3%

“It altered taste for everything”

Ingredients-Overall2%

“Literally every ingredient in this spray is toxic to dogs”

Ease Of Chewing/Swallowing2%

“Doesnt prevent chewing”

Advertised Vs Actual Product2%

“False Advertisement”

Top return reasons

Functionality-Overall28%

Spray/Flow21%

Leak-Proof11%

Advertised Vs Actual Product11%

Value For Money6%

Smell5%