Skip to content

Anti Itch Cream for Dogs

Maybe

Buyers convert on 18.1% of searches. But the top 5 products take 100% of clicks, so Anti Itch Cream for Dogs is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$562K/yr213K searches / yr
90-day growth
+29.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 31 sellers

Flapen Score

Anti Itch Cream for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Anti Itch Cream for Dogs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Itch Cream for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Itch Cream for Dogs 213K times last year and spent an estimated $562K. All 4 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $562K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
+29.2%
Conversion, latest week
18.1%
Market size, estimated
$562Ka year
Peak month
October2.2× the quietest month
Top search term
sulfodene 3-way ointment for dogs35K searches a year

02 · Price

A sale here is worth $14.52.

Listings sell for $14.52 on average, from $7.12 to $24.28. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At $14.52 that is $73K to $87K a year per listing.

Average price
$14.52under the $15 to $100 sweet spot
Price range
$7.12–$24.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
$73K–$87K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Health Supplies. It carries 18,224 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#26in Health Supplies
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
18,224per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Anti Itch Cream for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Anti Itch Cream for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Anti Itch Cream for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sulfodene 3-way ointment for dogs35K/yr
  • sulfodene18K/yr
  • sulfodene for dogs18K/yr
  • dog ointment12K/yr
  • dog rash cream9K/yr
  • hot spot cream for dogs10K/yr
  • ointment for dogs skin irritation15K/yr
  • dog cream for irritated skin23K/yr
  • dog ointment for skin irritation13K/yr
  • ointment for dogs6K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Itch Cream for Dogs

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Allergies”
31%of negative reviews mention “Allergies”
1.1%of orders come back
“Red with sores”
A buyer, on “Allergies”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Anti Itch Cream for Dogs questions

Answered from the same tracked data.