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58

angel fish food

Launch it

A $3.1M/yr market growing +13.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 42Conversion 97Competition 54Returns 100Price range 48Avg price 43Brand share 23Review moat 22Quality gap 20

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible15.9%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$3.1M

$3.1M/yr · 1.7M searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$3.01–$25.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.11

avg listing price — sweet spot $15–$100

Growth

Okay+13.6%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad8,953.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, angel fish food is a $3.1M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Aug. Verdict: Launch it — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

angel fish food market data

Units sold / yr
200K–250K
avg 6,000–8,000/product
Revenue / yr
$2.2M–$2.8M
units × avg price
Launch success
0 of 1 new (360d)
Conversion rate
15.9%
Avg BSR
#31
Page quality
0%
Prime
100%
Sponsored
66%
Out of stock
0.0%
Avg brand age
89 months
Avg seller age
144 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

58

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

53%

Top 20: 89%

Open market

7%

  • Tetra75%
  • Ultra Fresh5%
  • Fluval4%
  • Kaytee3%
  • capuca3%
  • Hikari2%
  • Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +13.6% search growth over the last 90 days.
50K30KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug · busiest ÷ quietest = 3.0×

Top angel fish food search terms

  • fish food944K/yr
  • fish food flakes152K/yr
  • fish food pellets86K/yr
  • tropical fish food105K/yr
  • tetra fish food87K/yr
  • fish flakes68K/yr
  • tropical fish food flakes46K/yr
  • comida para peces41K/yr
  • fish pellets26K/yr
  • tetramin tropical flakes27K/yr
All search terms

Top angel fish food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$306K20%$612K30%$918K40%$1.2M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

What buyers say about angel fish food

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money24%

“very affordable”

Quality-Overall16%

“High quality food”

Pet Friendly14%

“Koi approved”

Taste-Overall10%

“Great taste”

Size-Overall7%

“Good size”

Color4%

“The color is bright”

Advertised Vs Actual Product4%

“Exactly what I ordered”

Ease Of Use3%

“Easy to use”

Freshness2%

“its always been fresh”

Durability2%

“The container is durable”

What buyers complain about

Size-Overall26%

“Bag is smaller than I thought”

Value For Money11%

“Little cheaper”

Ease Of Cleaning5%

“Cloudy water, what a mess to clean up”

Smell5%

“Odor is a little strong”

Color4%

“his color was dulling”

Water Flow4%

“it clouds the water”

Quality-Overall4%

“Garbage”

Advertised Vs Actual Product3%

“Not as advertised”

Taste-Overall3%

“Not liked by fish”

Contamination3%

“Tiny rabies in food”

Top return reasons

Size-Overall60%
Advertised Vs Actual Product11%
Functionality-Overall4%
Value For Money4%
Durability3%
Quality-Overall3%
Contamination2%
Ingredients-Overall2%
Water Resistance2%
Smell2%

Common questions

Is angel fish food profitable to sell on Amazon United States?
The niche generates $3.1M/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.6%. Flapen's verdict: Launch it (58/100).
How competitive is the angel fish food niche?
10 brands and 58 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in angel fish food?
Top complaints mined from reviews: Size-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.0%.
When does demand for angel fish food peak?
Demand peaks in Jun–Aug; the busiest month runs 3.0× the quietest.
What does it cost to enter the angel fish food niche?
Listings span $3.01–$25.99; the average listing price is $11.11 (sweet spot $15–$100). The average incumbent carries 8,954 reviews — the moat a new listing must climb.