Is angel eyes for dogs soft chews profitable to sell on Amazon United States?

The niche generates $42K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the angel eyes for dogs soft chews niche?

11 brands and 18 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in angel eyes for dogs soft chews?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Smell. The return rate is 0.1%.

When does demand for angel eyes for dogs soft chews peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the angel eyes for dogs soft chews niche?

Listings span $11.79–$35.11; the average listing price is $22.44 (sweet spot $15–$100). The average incumbent carries 2,383 reviews — the moat a new listing must climb.

angel eyes for dogs soft chews

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$22.44

avg listing price — sweet spot $15–$100

Price range

Great$11.79–$35.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,383.2

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Market size

Bad$42K

$42K/yr · 24K searches

According to Flapen's Amazon United States niche tracking, angel eyes for dogs soft chews is a $42K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

angel eyes for dogs soft chews market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $34K–$45K; units × avg price
Launch success: —; 1 of 3 new (360d)
Conversion rate: 7.7%
Avg BSR: #68
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.6%
Avg brand age: 58 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

22%

ANGELS' EYES29%
Nutridog12%
NaturVet12%
Zesty Paws9%
Veterinary Formula8%
PawVital7%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +9.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top angel eyes for dogs soft chews products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANGELS' EYES$24.054.1★11,615 rev

Zesty Paws Tear Stain Support Soft Chews for Dogs - for Eye Moisture + Vision & Immune Support - Functional Supplements with Fish Oil Lutein Cranberry & Vitamin C - Chicken Flavor - 90 ct

Zesty Paws$31.894.0★798 rev

Nutridog Eye Supplements for Dogs - Vision Support Soft Chews with Lutein DHA & Vitamin C | 120ct Salmon Flavor Tear Stain Chews | Cataract & Dry Eye Relief Supplement (120 Ct Salmon)

Nutridog$22.234.4★149 rev

Veterinary Formula Eye Health Supplement for Dogs Vet-Formulated Tear Stain Chews with Omega 3 Lutein & Cranberry Smart Vitality Supports Eye Moisture Stain Reduction & Immunity 60 Soft Chews

Veterinary Formula$14.473.6★157 rev

PawVital Tear Stain Chews for Dogs Natural Tear Stain Remover & Eye Health Supplement with Cranberry Lutein & Eyebright Reduces Tear Stains Supports Vision & Promotes Clear Eyes 90 Soft Chews

PawVital$19.794.0★77 rev

Newest

by launch date

Tear Stain Chews for Dogs 200 Ct

Fuionka$24.9323 rev

5mo ago

PawVital Tear Stain Chews for Dogs Natural Tear Stain Remover & Eye Health Supplement with Cranberry Lutein & Eyebright Reduces Tear Stains Supports Vision & Promotes Clear Eyes 90 Soft Chews

PawVital$19.7977 rev

8mo ago

YoYoBay Tear Stain Support Soft Chews for Dogs for Eye Health Vision & Immune Support Tear Stain Relief - Superfood Blend with Lutein & Omega-3 Vet-Formulated 120 Count Duck & Pear Flavor

YoYoBay$22.00179 rev

11mo ago

Veterinary Formula Eye Health Supplement for Dogs Vet-Formulated Tear Stain Chews with Omega 3 Lutein & Cranberry Smart Vitality Supports Eye Moisture Stain Reduction & Immunity 60 Soft Chews

Veterinary Formula$14.47157 rev

1y ago

OKKBI Tear Stain Chews and Eye Vitamins for Dogs - 150 Vision Soft Bites - Eye Supplements for Dogs with Lutein Eyebright Cranberry & Vitamin C - Chicken Flavor

OKKÖBI$11.79157 rev

1y ago

What buyers say about angel eyes for dogs soft chews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall16%

“She likes the taste though so its easy to get her to eat them”

Flavor13%

“Love the flavor”

Quality-Overall12%

“Overall, I am very pleased with the eye treats”

Pet Friendly11%

“Dog likes them and it works”

Ease Of Chewing/Swallowing7%

“The dogs like the chews very much”

Value For Money5%

“Clearly, PawVital is MUCH less expensive”

Ingredients-Overall4%

“His eyes seem well-lubricated and theres no irritation, and I like that the formula includes lutein and other supportive ingredients for vision and immune health”

Ease Of Use4%

“They're effective and easy”

Ease Of Cleaning3%

“These seem to be a tad better than other brands at cleansing”

Advertised Vs Actual Product3%

“Delivered as advertised”

What buyers complain about

Functionality-Overall46%

“Doesn't work”

Value For Money12%

“Fairly expensive and does not seem to be making a difference”

Smell7%

“These smell kind of awful”

Taste-Overall6%

“Poor taste”

Indigestion4%

“give diarrhea”

Ease Of Chewing/Swallowing3%

“both my dogs refuse to eat these chews”

Allergies3%

“She got soars on her skin that turned into scabs that have lasted weeks”

Ease Of Cleaning2%

“doesnt have the stains. that wouldnt clean off with anything”

Flavor2%

“No flavor”

Moist/Dry2%

“Dried Out”

Top return reasons

Ease Of Chewing/Swallowing32%

Smell14%

Functionality-Overall11%

Flavor7%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Escape Proof7%

Product Condition7%