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51

amano shrimp

Worth a look

Shows low returns (0.2%), but soft demand (-4.6% this quarter) keeps it on the watch list.

Market size 36Growth 23Conversion 50Competition 30Returns 99Price range 83Avg price 95Brand share 30Review moat 77Quality gap 73

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.57

avg listing price — sweet spot $15–$100

Price range

Great$7.03–$58.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great467.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$175K

$175K/yr · 135K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amano shrimp is a $175K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

amano shrimp market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
$130K–$163K
units × avg price
Launch success
0 of 0 new (360d)
Conversion rate
4.0%
Avg BSR
#272
Page quality
0%
Prime
7%
Sponsored
36%
Out of stock
1.2%
Avg brand age
62 months
Avg seller age
161 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Swimming Creatures37%
  • Aquatic Arts16%
  • Generic13%
  • SF Aquatic11%
  • Seam Oasis11%
  • ShrimpRack6%
  • Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top amano shrimp search terms

  • amano shrimp live70K/yr
  • amano shrimp45K/yr
  • amano shrimp for sale11K/yr
  • live amano shrimp5K/yr
  • amino shrimp live3K/yr
All search terms

Top amano shrimp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$18K20%$35K30%$53K40%$70K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about amano shrimp

What buyers praise and complain about, mined from review topics.

What buyers love

Color44%

“Fun colors”

Quality-Overall17%

“Very good variety”

Value For Money10%

“Good deal”

Fun/Entertainment Experience4%

“All my babies are happy”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall3%

“Mix of sizes nice assortment”

Instructions/User Manual/Troubleshooting2%

“The instructions were clear”

Freshness2%

“Gorgeous healthy fresh water shrimp”

Durability1%

“very durable”

Ease Of Use1%

“Pretty easy to catch”

What buyers complain about

Size-Overall21%

“Larger than expected”

Color19%

“dull in color”

Durability10%

“Did not survive for more than a couple days”

Value For Money7%

“Need more for the price”

Quality-Overall7%

“Extremely low quality shrimp”

Leak-Proof6%

“The shrimp bag appeared to be leaking slightly”

Advertised Vs Actual Product4%

“Not quite as described”

Contamination2%

“Shrimp died and sent in contaminated water that gave my fish ich”

Smell2%

“the smell in the bag was horrendous and dirty”

Hard Feel1%

“people say it's hard”

Top return reasons

Durability15%
Size-Overall15%
Leak-Proof13%
Advertised Vs Actual Product9%
Functionality-Overall8%
Escape Proof6%
Smell6%
Contamination6%
Water Resistance4%
Color4%

Common questions

Is amano shrimp profitable to sell on Amazon United States?
The niche generates $175K/yr across 14 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the amano shrimp niche?
8 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in amano shrimp?
Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.2%.
When does demand for amano shrimp peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the amano shrimp niche?
Listings span $7.03–$58.86; the average listing price is $32.57 (sweet spot $15–$100). The average incumbent carries 467 reviews — the moat a new listing must climb.