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Alpha Paw Antibacterial and Antifungal Wipes

Fail

Demand is soft, at -37.1% this quarter, so Alpha Paw Antibacterial and Antifungal Wipes is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$84K/yr60K searches / yr
90-day growth
-37.1%search demand this quarter
Competition
82%top-5 click share · 8 brands · 28 sellers

Flapen Score

Alpha Paw Antibacterial and Antifungal Wipes against its category

The dotted line is the Pet Supplies average. Past it, Alpha Paw Antibacterial and Antifungal Wipes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alpha Paw Antibacterial and Antifungal Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Alpha Paw Antibacterial and Antifungal Wipes 60K times last year and spent an estimated $84K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
8.7%
Market size, estimated
$84Ka year
Peak month
January2.0× the quietest month
Top search term
sleepy cotton paw gel cleanser for dogs25K searches a year

02 · Price

A sale here is worth $15.86.

Listings sell for $15.86 on average, from $6.16 to $25.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $15.86 that is $4K to $8K a year per listing.

Average price
$15.86inside the $15 to $100 sweet spot
Price range
$6.16–$25.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Grooming. It carries 4,989 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#121in Grooming
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
4,989per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Alpha Paw Antibacterial and Antifungal Wipes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$13K$25K$38K$50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

5%

  • Smiling Paws Pets57%
  • Veterinary Formula19%
  • Dandylion6%
  • Chew + Heal Labs5%
  • Douxo S35%
  • Zymox3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Alpha Paw Antibacterial and Antifungal Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Alpha Paw Antibacterial and Antifungal Wipes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sleepy cotton paw gel cleanser for dogs25K/yr
  • smiling paws pets - antibacterial & antifungal wipes5K/yr
  • alpha paw antibacterial and antifungal wipes9K/yr
  • alpha paw5K/yr
  • frito feet smelly dog paws3K/yr
  • sanitizing paw gel cleanser4K/yr
  • sleepy cotton dog paw cleaner4K/yr
  • afterwalk sanitizing paw gel cleanser2K/yr
  • frito paw treatment4K/yr

Reviews and returns

What reviews say buyers love and hate about Alpha Paw Antibacterial and Antifungal Wipes

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Allergies”
0.8%of orders come back
“thats what cause the rash - nothing much we could do”
A buyer, on “Allergies”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alpha Paw Antibacterial and Antifungal Wipes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data