13x13 pop up canopy
Worth a lookShows demand growing +201.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+201.0%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good919.65avg incumbent reviews — the moat a new listing must climb
Market size
Good$572K$572K/yr · 281K searches
Avg price
Okay$188.40avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$39.66–$1567.18cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 13x13 pop up canopy is a $572K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
13x13 pop up canopy market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $471K–$565K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 85%
- Out of stock
- 21.0%
- Avg brand age
- 32 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
55
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
24%
Top 20: 60%
Open market
44%
- CROWN SHADES22%
- EAGLE PEAK11%
- Bezseller6%
- OUTDOOR LIVING SUNTIME6%
- Driftalia5%
- AMADA HOMEFURNISHING5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +201.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.4×
Top 13x13 pop up canopy search terms
- 13x13 pop up canopy78K/yr
- 13x13 canopy28K/yr
- 15x15 pop up canopy17K/yr
- 14x14 canopy20K/yr
- 13 x 13 canopy20K/yr
- 13x13 gazebo16K/yr
- canopy 13x1317K/yr
- 13 x 13 pop up canopy9K/yr
- gazebo 13x1311K/yr
- canopy tent 13x139K/yr
Top 13x13 pop up canopy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUTDOOR LIVING SUNTIME 13x13 Instant Easy Pop Up Canopy Portable Commercial Gazebo Camping Gazebo Tent Shelter with Wheeled Roller Carry Bag Bonus Weight Sandbags Stakes Ropes - Navy
OUTDOOR LIVING SUNTIME$154.414.2★175 rev
CROWN SHADES 13x13 Pop Up Gazebo Clearance Canopy Tent Beige & Coffee
CROWN SHADES$189.784.3★3,279 rev
Favofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki
Favofamilie$137.674.6★21 rev
Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey
Bezseller$119.793.5★23 rev
Driftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee
Driftalia$131.363.7★117 rev
Newest
by launch dateFavofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki
Favofamilie$137.6721 rev
CROWN SHADES 13x13 Pop Up Canopy Outdoor Foldable Tent Gray&Green
CROWN SHADES$165.8453 rev
Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey
Bezseller$119.7923 rev
Driftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee
Driftalia$131.36117 rev
Garvee 13x13FT Pop Up Gazebo with Mosquito Netting Outdoor Canopy Tent Easy Setup for Backyard Patio Garden Deck Grey
Garvee$139.1720 rev
Trending
90-day click momentumDriftalia 13x13 Pop Up Gazebo Instant Outdoor Gazebo with Mosquito Netting Vented Roof and Carry Bag for Patio Garden & Backyard - Beige & Coffee
Driftalia$131.363.7★
Favofamilie Pop Up Canopy Tent 13x13 FT Outdoor Easy Setup Gazebo with Wheeled Carry Bag Heavy Duty Outside Shelter with UV-Resistant Top Portable Instant Sun Shade for Garden Camping Events Khaki
Favofamilie$137.674.6★
Bezseller 13 x 13 Pop Up Gazebo with Shade Cloth Easy One-Person Setup Canopy Tent Adjustable Height pergola with 4 SandBag for Backyard Patio & Garden Use Outdoor Events Grey
Bezseller$119.793.5★
CROWN SHADES 13x13 Pop Up Canopy Outdoor Foldable Tent Gray&Green
CROWN SHADES$165.844.3★
Garvee 13x13FT Pop Up Gazebo with Mosquito Netting Outdoor Canopy Tent Easy Setup for Backyard Patio Garden Deck Grey
Garvee$139.173.3★
What buyers say about 13x13 pop up canopy
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to put up”
“Good quality and easy setup”
“Well worth the price”
“Good size”
“STURDY, EASY to assemble, looks GREAT”
“Easy peasy”
“Its very durable also becaise we have used it alot”
“Looks elegant”
“Nice Shade”
“Love the color”
What buyers complain about
“Broken”
“Cheap quality”
“Difficult to assemble”
“Not sturdy”
“This item was very expensive”
“So Big”
“Material it's not strong enough”
“instructions are not good”
“Very cheaply made not described as waterproof really is just water”
“Not as shown”
Top return reasons
Common questions
- Is 13x13 pop up canopy profitable to sell on Amazon United States?
- The niche generates $572K/yr across 97 tracked products. 24 of 38 products launched in the last 360 days are still selling. 90-day search growth is +201.0%. Flapen's verdict: Worth a look (69/100).
- How competitive is the 13x13 pop up canopy niche?
- 40 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in 13x13 pop up canopy?
- Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 2.0%.
- When does demand for 13x13 pop up canopy peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.4× the quietest.
- What does it cost to enter the 13x13 pop up canopy niche?
- Listings span $39.66–$1567.18; the average listing price is $188.40 (sweet spot $15–$100). The average incumbent carries 920 reviews — the moat a new listing must climb.