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Bird Feeder Pole

Pass

Bird Feeder Pole scores 82 out of 100, a Pass. Shoppers spend $3.9M a year here, search demand grew +141.2% this quarter, and returns run at 1.8% of orders.

Flapen Score
82
82 / 100
Top 1% of 8,839 Patio, Lawn & Garden niches · +26 vs the category median of 56
Market size
$3.9M/yr3.1M searches / yr
90-day growth
+141.2%search demand this quarter
Competition
27%top-5 click share · 35 brands · 50 sellers

Flapen Score

Bird Feeder Pole against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Bird Feeder Pole is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Feeder Pole market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Feeder Pole 3.1M times last year and spent an estimated $3.9M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 82 out of 100, a Pass.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +141.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.9M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+141.2%
Conversion, latest week
5.1%
Market size, estimated
$3.9Ma year
Peak month
May5.1× the quietest month
Top search term
shepherds hooks for outdoor721K searches a year

02 · Price

A sale here is worth $25.24.

Listings sell for $25.24 on average, from $8.80 to $55.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $25.24 that is $50K to $63K a year per listing.

Average price
$25.24inside the $15 to $100 sweet spot
Price range
$8.80–$55.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
2,000–2,500
Revenue per listing a year
$50K–$63K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #46 within Backyard Birding & Wildlife. It carries 2,239 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#46in Backyard Birding & Wildlife
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
2,239per listing
Listings tracked
63

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bird Feeder Pole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$79K$158K$237K$316K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

50

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

27%

Top 20: 65%

Open market

41%

  • FEED GARDEN19%
  • Gtongoko12%
  • Ottsuls10%
  • ANIDEER8%
  • eWonLife6%
  • ToyHotels5%

Demand

Bird Feeder Pole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.1×

Search terms

Top Bird Feeder Pole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shepherds hooks for outdoor721K/yr
  • bird feeder pole802K/yr
  • shepherds hook275K/yr
  • shepherds hook for bird feeder191K/yr
  • bird feeder stand142K/yr
  • shepherd hooks for hanging plants63K/yr
  • bird house pole105K/yr
  • bird feeder hanger95K/yr
  • bird feeder pole squirrel proof91K/yr
  • bird feeder hook71K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Feeder Pole

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength27%−0.03

not really heavy duty

Kind of flimsy

Not Sturdy

Quality-Overall12%−0.04

Bad quality

Cheap quality

Poor quality control

Durability9%−0.11

Breaks easily

Broke after one month

Bent and broken

Size-Overall7%−0.04

IT DID NOT FIT

Too short

It's small

Rusts/Corrodes4%−0.06

rusted easily

A little rust

Rust very quickly

Love

Strength25%−0.03

Nice sturdy hook

Sturdy construction

And sturdy

Assembly/Installation15%+2.00

Easily installed

Easy to assemble and install

Assembly was quick

Quality-Overall12%−0.04

Good quality feeder

Decent Quality

Solid quality

Value For Money8%+0.77

Excellent value

Money well spent

Cheap price

Advertised Vs Actual Product6%+0.66

AS advertised

Exactly as advertised

Better than I Expected

Return

1.8% Return rate 42% Fixable by listing

Size-Overall25%█▇█▇██

IT DID NOT FIT

Too short

It's small

Strength17%▇▆▇██▇

not really heavy duty

Kind of flimsy

Not Sturdy

Defective Material/Parts12%▆█▇▇▆▇
Advertised Vs Actual Product9%█▇▆▆▆▆

Not as advertised

Not as described

Picture is misleading

Quality-Overall5%▇█▆█▆▇

Bad quality

Cheap quality

Poor quality control

FAQ

Common Bird Feeder Pole questions

Answered from the same tracked data.