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Lawn Aerator

Pass

Lawn Aerator scores 82 out of 100, a Pass. Shoppers spend $6.2M a year here, search demand grew +90.1% this quarter, and returns run at 1.1% of orders.

Flapen Score
82
82 / 100
Top 1% of 8,839 Patio, Lawn & Garden niches · +26 vs the category median of 56
Market size
$6.2M/yr2.8M searches / yr
90-day growth
+90.1%search demand this quarter
Competition
33%top-5 click share · 38 brands · 78 sellers

Flapen Score

Lawn Aerator against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lawn Aerator is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Aerator market on Amazon at a glance

Shoppers on Amazon United States searched for Lawn Aerator 2.8M times last year and spent an estimated $6.2M. The top 5 brands take 41% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 82 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
3.6%
Market size, estimated
$6.2Ma year
Peak month
April14.0× the quietest month
Top search term
lawn aerator935K searches a year

02 · Price

A sale here is worth $59.40.

Listings sell for $59.40 on average, from $20.74 to $301.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $59.40 that is $89K to $119K a year per listing.

Average price
$59.40inside the $15 to $100 sweet spot
Price range
$20.74–$301.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$89K–$119K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #47 within Hand Tools. It carries 658 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
13.0%
Average rank
#47in Hand Tools
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
658per listing
Listings tracked
48

04 · Newcomers

Amazon counts 22 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 22 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
22Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lawn Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$247K$493K$740K$986K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

78

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

33%

Top 20: 72%

Open market

55%

  • Walensee20%
  • Suchtale7%
  • Saker5%
  • DenForste5%
  • Bluesea4%
  • DomiHapi4%

Demand

Lawn Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 14.0×

Search terms

Top Lawn Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn aerator935K/yr
  • aerator lawn tool593K/yr
  • aerator452K/yr
  • lawn aerator tool174K/yr
  • core aerator144K/yr
  • yard aerator69K/yr
  • grass aerator62K/yr
  • lawn aerators36K/yr
  • plug aerator43K/yr
  • core aerator lawn tool48K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Aerator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability12%−0.23

broke quickly

bent after a few minutes of use

Broke on First Use

Quality-Overall8%−0.07

Awful quality control

Less than adequate build quality

Bad Quality

Functionality-Overall7%−0.15

Didn't work for me

This is not functional

it doesnt work well

Ease Of Use6%+1.41

Really hard to push

Very difficult to put on

Difficult to use

Size-Overall6%−0.04

The bag is small

just a little short

It is small

Love

Ease Of Use18%+1.41

easy to maneuver

Easy To Use

easy to handle

Strength10%+0.58

Solid Product

It is sturdy

The sturdy construction

Quality-Overall10%−0.07

Excellent product

The build quality is outstanding

Very nice quality tool

Assembly/Installation9%+0.33

Assembly was quick

Very easy to assemble

Assembly is simple

Advertised Vs Actual Product8%+0.45

As Advertised

Worked as promised

Better than expected

Return

1.1% Return rate 28% Fixable by listing

Functionality-Overall21%▆▇▆█▆▇

Didn't work for me

This is not functional

it doesnt work well

Size-Overall13%███▆▇▆

The bag is small

just a little short

It is small

Defective Material/Parts10%▁▆▇▆▇█
Advertised Vs Actual Product9%█▄▄▄▄▃
Ease Of Use7%█▅▆▅▇▆

Really hard to push

Very difficult to put on

Difficult to use

FAQ

Common Lawn Aerator questions

Answered from the same tracked data.