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Lawn Aerator

Pass

Lawn Aerator scores 82 out of 100, a Pass. Shoppers spend an estimated $6.2M a year here, search demand grew +90.1% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
82
82 / 100
Top 1% of 8,839 Patio, Lawn & Garden niches · +26 vs the category median of 56
Market size
$6.2M/yr2.8M searches / yr
90-day growth
+90.1%search demand this quarter
Competition
33%top-5 click share · 38 brands · 78 sellers

Flapen Score

Lawn Aerator against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Lawn Aerator is stronger. Inside it, weaker.

82Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lawn Aerator market on Amazon at a glance

Shoppers on Amazon United States searched for Lawn Aerator 2.8M times last year and spent an estimated $6.2M. The top 5 brands take 41% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 82 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.2M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
3.6%
Market size, estimated
$6.2Ma year
Peak month
April14.0× the quietest month
Top search term
lawn aerator935K searches a year

02 · Price

A sale here is worth $59.40.

Listings sell for $59.40 on average, from $20.74 to $301.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $59.40 that is $89K to $119K a year per listing.

Average price
$59.40inside the $15 to $100 sweet spot
Price range
$20.74–$301.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$89K–$119K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #47 within Hand Tools. It carries 658 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
13.0%
Average rank
#47in Hand Tools
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
658per listing
Listings tracked
48

04 · Newcomers

22 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
22Amazon's first-year sales bar
Average brand age
37 months

Products

Top Lawn Aerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

78

Top-5 brand share

41%

Top 20: 82%

Top-5 click share

33%

Top 20: 72%

Open market

55%

  • Brand 120%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Lawn Aerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 14.0×

Search terms

Top Lawn Aerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawn aerator935K/yr
  • aerator lawn tool593K/yr
  • aerator452K/yr
  • lawn aerator tool174K/yr
  • core aerator144K/yr
  • yard aerator69K/yr
  • grass aerator62K/yr
  • lawn aerators36K/yr
  • plug aerator43K/yr
  • core aerator lawn tool48K/yr

Reviews and returns

What reviews say buyers love and hate about Lawn Aerator

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
12%of negative reviews mention “Durability”
1.1%of orders come back
“broke quickly”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lawn Aerator questions

Answered from the same tracked data.