Is harrow profitable to sell on Amazon United States?

The niche generates $513K/yr across 29 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the harrow niche?

19 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in harrow?

Top complaints mined from reviews: Quality-Overall, Durability, Metal Quality. The return rate is 1.5%.

When does demand for harrow peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.5× the quietest.

What does it cost to enter the harrow niche?

Listings span $52.61–$257.00; the average listing price is $135.53 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.

harrow

Worth a look

Shows a thin review moat (163 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.

Review moat

Great163.1

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Good$135.53

avg listing price — sweet spot $15–$100

Market size

Good$513K

$513K/yr · 1.6M searches

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.7%

90-day search growth — must beat 0% to launch

Price range

Bad$52.61–$257.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, harrow is a $513K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

harrow market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $542K–$678K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,388
Page quality: 0%
Prime: 79%
Sponsored: 97%
Out of stock: 11.5%
Avg brand age: 37 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

25%

VEVOR39%
STIRLINGEAR18%
Plorvia7%
YITAMOTOR4%
Iron Forge Tools3%
Landzie3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.5×

Open Trend

Top harrow search terms

drag1.4M/yr -8.9%0.0% conv.
drag harrow64K/yr +21.7%1.6% conv.
harrow33K/yr +5.0%1.0% conv.
driveway drag18K/yr +40.0%1.2% conv.
driveway grader16K/yr +14.6%0.4% conv.
harrow rake13K/yr +3.9%1.6% conv.
yard drag12K/yr -0.3%1.4% conv.
drag harrow for atv13K/yr +0.5%1.7% conv.
pull behind lawn leveler6K/yr +120.5%0.4% conv.
lawn drag8K/yr +51.5%1.3% conv.

All search terms

Top harrow products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STIRLINGEAR 4x5 Pre-Assembled Drag Harrow for ATV/UTV Heavy Duty Rust-Resistant Mesh Harrow for Gravel Driveway Lawn Field & Soil Leveling Steel Tow Behind Ground Leveler (Patent Pending)

STIRLINGEAR$80.954.0★122 rev

VEVOR Drag Harrow 4 ft x 4 ft Durable Chain Harrow with 69 Sharp Teeth Suitable for ATV UTV Tractor Ideal for Soil Preparation Seeding Smoothing Landscapes and Yard Gravel Driveway Maintenance

VEVOR$161.294.2★406 rev

VEVOR Drag Harrow 66 Width Tow Behind Drag Harrow Q235 Steel Driveway Grader with Adjustable Bars & Pin Hitch Support up to 50 lbs Tractor Driveway Harrow for ATVs UTVs Garden Lawn Tractors

VEVOR$52.613.8★332 rev

VEVOR Drag Harrow 4 x 5 ft Chain Harrow - Made from Q235 Steel UTV Tractor Attachments for Landscape Leveling or Sod Prepping Durable Harrow Rake for Gravel Driveway Farm Field Garden Black

VEVOR$58.114.2★406 rev

Plorvia 4FT Drag Harrow Driveway Grader Heavy Duty Tow Behind Landscape Rake for for ATV UTV Tractor Specially Designed for Smooth and Even Leveling Lawn Leveling Rake Land Leveling

Plorvia$168.662.8★45 rev

Newest

by launch date

Plorvia 4FT Drag Harrow Driveway Grader Heavy Duty Tow Behind Landscape Rake for for ATV UTV Tractor Specially Designed for Smooth and Even Leveling Lawn Leveling Rake Land Leveling

Plorvia$168.6645 rev

6mo ago

Plorvia 6FT Drag Harrow Driveway Grader Heavy Duty Tow Behind Landscape Rake for for ATV UTV Tractor Specially Designed for Smooth and Even Leveling Lawn Leveling Rake Land Leveling

Plorvia$199.6445 rev

6mo ago

YITAMOTOR Heavy Duty Drag Harrow (83.7 LBS) 4 FT x 4 FT Chain Harrow 3/8 Tines for ATV UTV Tractors for Soil Leveling Pastures Seeding Breaking up Soil 60 M2Si Steel

YITAMOTOR$217.89126 rev

7mo ago

RTOSY Drag Harrow 4x5 Chain Harrow for ATV/UTV Large-Area Wear-Resistant Mesh

RTOSY$79.5112 rev

10mo ago

Eagwon Driveway Drag 60 Heavy Duty Steel Driveway Drag Harrow with Pin-Style Hitch Tow Behind Grader for ATV UTV Garden Lawn Tractors Adjustable Bars for Efficient Driveway and Lawn Maintenance

EAGWON$80.5315 rev

11mo ago

What buyers say about harrow

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money12%

“Worth it”

Quality-Overall12%

“Extremely well built and heavy duty”

Assembly/Installation9%

“Very easy to set up”

Advertised Vs Actual Product8%

“Worked as advertised”

Weight Light7%

“it doesn't have much weight to it”

Ease Of Use7%

“Easy to use”

Functionality-Overall6%

“It does a fair job with repeated passes”

Durability5%

“Very durable product”

Weight Heavy3%

“Heavy duty”

Soft Feel3%

“Now my driveway is nice and smooth and level”

What buyers complain about

Quality-Overall20%

“Cheaply made”

Durability17%

“bent up first use”

Metal Quality7%

“poor quality metal”

Value For Money6%

“Cheap”

Weight Heavy6%

“it's not a heavy duty”

Assembly/Installation5%

“Missing pieces, unable to assemble completely”

Strength4%

“everything broke or bent”

Advertised Vs Actual Product3%

“Product not as advertised”

Weight Light3%

“Too light and weak for medium intensity to”

Maintenance And Repair2%

“Expect to modify”

Top return reasons

Functionality-Overall15%

Advertised Vs Actual Product13%

Defective Material/Parts12%

Size-Overall9%

Weight Heavy8%

Durability6%

Weight Light4%

Quality-Overall4%

Metal Quality3%

Add-Ons/Attachments3%

Common questions

Is harrow profitable to sell on Amazon United States?: The niche generates $513K/yr across 29 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the harrow niche?: 19 brands and 42 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in harrow?: Top complaints mined from reviews: Quality-Overall, Durability, Metal Quality. The return rate is 1.5%.
When does demand for harrow peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.5× the quietest.
What does it cost to enter the harrow niche?: Listings span $52.61–$257.00; the average listing price is $135.53 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.