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12x20 Gazebo

Pass

12x20 Gazebo scores 68 out of 100, a Pass. Shoppers spend an estimated $637K a year here, search demand grew +59.3% this quarter, and an estimated 0.7% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$637K/yr137K searches / yr
90-day growth
+59.3%search demand this quarter
Competition
21%top-5 click share · 40 brands · 45 sellers

Flapen Score

12x20 Gazebo against its category

The dotted line is the Patio, Lawn & Garden average. Past it, 12x20 Gazebo is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 12x20 Gazebo market on Amazon at a glance

Shoppers on Amazon United States searched for 12x20 Gazebo 137K times last year and spent an estimated $637K. The top 5 brands take 47% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +59.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+59.3%
Conversion, latest week
0.4%
Market size, estimated
$637Ka year
Peak month
June3.6× the quietest month
Top search term
12x20 gazebo52K searches a year

02 · Price

A sale here is worth $1226.64.

Listings sell for $1226.64 on average, from $286.90 to $3459.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1226.64 that is $0 to $123K a year per listing.

Average price
$1226.64above the $15 to $100 sweet spot
Price range
$286.90–$3459.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$123K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #476 within Canopies, Gazebos & Pergolas. It carries 215 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
32%
Out of stock, average day
21.1%
Average rank
#476in Canopies, Gazebos & Pergolas
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
215per listing
Listings tracked
92

04 · Newcomers

37 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 37 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
37Amazon's first-year sales bar
Average brand age
26 months

Products

Top 12x20 Gazebo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

45

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

21%

Top 20: 49%

Open market

48%

  • Brand 118%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

12x20 Gazebo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top 12x20 Gazebo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12x20 gazebo52K/yr
  • gazebo 12x2029K/yr
  • 12 x 20 gazebo13K/yr
  • 12x20 pergola12K/yr
  • pergola 12x208K/yr
  • 20x12 gazebo4K/yr
  • gazebo 20x124K/yr
  • 12 x 20 pergola4K/yr
  • wood gazebo 12x205K/yr
  • 12x20 gazebo with metal roof5K/yr

Reviews and returns

What reviews say buyers love and hate about 12x20 Gazebo

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Assembly/Installation”
0.7%of orders come back
“making it impossible to even begin assembly”
A buyer, on “Assembly/Installation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 12x20 Gazebo questions

Answered from the same tracked data.