Is 10 oz coffee cups profitable to sell on Amazon United States?

The niche generates $546K/yr across 64 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the 10 oz coffee cups niche?

26 brands and 162 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in 10 oz coffee cups?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.5%.

When does demand for 10 oz coffee cups peak?

Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the 10 oz coffee cups niche?

Listings span $4.72–$104.67; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,235 reviews — the moat a new listing must climb.

10 oz coffee cups

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.48

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$4.72–$104.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Market size

Good$546K

$546K/yr · 229K searches

Review moat

Good1,235.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-19.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 10 oz coffee cups is a $546K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

10 oz coffee cups market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $590K–$737K; units × avg price
Conversion rate: 8.1%
Avg BSR: #486
Page quality: 0%
Prime: 88%
Sponsored: 86%
Out of stock: 5.4%
Avg brand age: 43 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

162

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

31%

Top 20: 62%

Open market

37%

LITOPAK16%
Fit Meal Prep15%
Amazon Basics13%
Clawsoff8%
Georgia-Pacific7%
Dixie5%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -19.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top 10 oz coffee cups search terms

10 oz coffee cups61K/yr -22.9%7.3% conv.
10oz coffee cups29K/yr -23.0%6.4% conv.
coffee cups 10 oz20K/yr -14.1%8.3% conv.
paper cups 10 oz16K/yr +4.2%8.9% conv.
10 oz coffee cups with lids22K/yr -38.9%6.3% conv.
10 oz paper cups9K/yr +13.1%10.1% conv.
10oz coffee cups with lids11K/yr -37.0%5.6% conv.
10 ounce coffee cups7K/yr -22.4%7.3% conv.
10oz paper cups5K/yr +3.8%8.6% conv.
hot cups 10 oz7K/yr -19.8%10.7% conv.

All search terms

Top 10 oz coffee cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Disposable Paper Cups for Hot and Cold Beverages Leak-Proof 10 ounces White 1000 Count

Amazon Basics$56.004.6★1,408 rev

LITOPAK 270 Pack 10 oz Disposable Paper Coffee Cup Drinking Cups for Water White Paper Hot Coffee Cups Suitable for Party Picnic Travel and Events

LITOPAK$29.124.6★1,751 rev

Dixie PerfecTouch 10 oz Paper Coffee Cups By GP PRO Coffee Haze Design 1000 Count (50 Disposable Cups Per Sleeve 20 Sleeves Per Case) 92959

Georgia-Pacific$104.674.7★5,888 rev

Fit Meal Prep 10 oz Coffee Cups 300 Count Leak-Proof Hot Cup Disposable Paper Coffee Cup Bulk for Hot/Cold Beverage Durable Thickened Paper Cups for Party Office Bussines Home Bistros

Fit Meal Prep$26.014.4★98 rev

JOLLY CHEF 100 Count 10 oz Coffee Cups with Lids Sleeves and Stirrers for Home Office Kitchen Cafes Disposable Hot Paper Cups for all Kinds of Beverages

JOLLY CHEF$22.854.6★284 rev

Newest

by launch date

Clawsoff 200 Count Paper Cups 10 oz Disposable Coffee Cups Bulk Thickened Durable Drinking Cups for Hot or Cold Beverage Home Office Party Business Events

Clawsoff$22.37481 rev

7mo ago

BYSNOW 100 pack 10 oz Disposable Coffee Cups with Lids White To Go Coffee Cups with Lids Sleeves and Stirring Sticks for Home Office Cafes and Party (White 10oz)

BYSNOW$20.401,060 rev

8mo ago

BYSNOW 200 Pack 10 oz Kraft Paper Cups Disposable Paper Coffee Cups Brown Unbleached Drinking Cups for Hot/Cold Beverage Home Party Cafes Office Bistros Businesses

BYSNOW$21.98434 rev

8mo ago

Clawsoff 200 Pack 10 oz Coffee Cups 10 oz Disposable Paper Cups for Hot/Cold Drinks Office Home Shop Event

Clawsoff$23.63407 rev

9mo ago

EconoHome 10 oz 1000 Pack Disposable Coffee Paper Cups - Paper Cups for Hot and Cold Drinks Tea Water and Juice

EconoHome$58.6076 rev

12mo ago

What buyers say about 10 oz coffee cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality cups”

Value For Money15%

“Great Value”

Strength11%

“Strong and solid cups”

Size-Overall11%

“Great size”

Leak-Proof7%

“I've had no issues with leaking”

Durability5%

“more durable than other ones I have ordered”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use3%

“Easy to use”

Thickness3%

“Good thick cup”

Temperature Retention2%

“Great cups, keep your drink hot”

What buyers complain about

Leak-Proof23%

“They leak :”

Size-Overall14%

“The covers don't fit”

Quality-Overall7%

“Garbage”

Strength5%

“Little flimsy”

Thickness5%

“One thing to note is that the cups themselves are not very thick”

Value For Money3%

“They were priced at $9.99 when I found them”

Ease Of Use3%

“being very difficult to pull apart”

Functionality-Overall2%

“They dont function as we expected”

Material Quality2%

“cheap cheap material”

Durability2%

“NOT DURABLE AT ALL”

Top return reasons

Size-Overall64%

Value For Money6%

Material Quality5%

Quality-Overall5%

Advertised Vs Actual Product4%

Thin4%

Strength3%

Leak-Proof2%

Color2%

Shape/Style1%

Common questions

Is 10 oz coffee cups profitable to sell on Amazon United States?: The niche generates $546K/yr across 64 tracked products. 12 of 21 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the 10 oz coffee cups niche?: 26 brands and 162 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in 10 oz coffee cups?: Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for 10 oz coffee cups peak?: Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the 10 oz coffee cups niche?: Listings span $4.72–$104.67; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,235 reviews — the moat a new listing must climb.