cedar oil
Launch itA $1.2M/yr market growing +214.4% this quarter with returns at 0.9% — clears our launch bar.
Growth
Incredible+214.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$37.04avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 408K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Okay$8.66–$232.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,316.38avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cedar oil is a $1.2M/yr Amazon United States market (408K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun. Verdict: Launch it — 76/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.9%
- Avg brand age
- 64 months
- Avg seller age
- 160 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
54
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
23%
- Cedarcide27%
- Wondercide14%
- Handcraft Blends11%
- NaturoBliss10%
- Kate's Home & Garden10%
- Fox Creek Naturals5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +214.4% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 26.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.874.4★1,483 rev
NaturoBliss Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
NaturoBliss$9.304.6★864 rev
Kates Home & Garden Peppermint Oil Spray for Bugs Ants Insects Spiders Roaches Stink Bug. Pesticide and Insecticide Indoor Repellent Pest Control with Cedar Oil (16oz Natural Non Toxic)
Kate's Home & Garden$16.894.2★2,145 rev
Cedarcide Original Bug Spray | Repel & Kill Fleas Ticks Mosquitoes Mites Ants & Chiggers | for use on People Pets & Home | Natural Cedar Oil | Eco-Friendly | Quart
Cedarcide$35.654.4★1,654 rev
8oz Cedar Oil Can - Essential Eastern Red Cedar Wood (Juniperus Virginiana) Oil - Fox Creek Cedar Oil
Fox Creek Naturals$30.714.4★1,372 rev
Newest
by launch date
Sunday Nix Ticks - Tick Control Spray - Ready-to-Use - Concentrated Cedar Oil - Helps Kill Ticks Tick Larvae Fleas and Mosquitos - Lasts up to 4 Weeks - 32 Fl Oz 2-Pack
SUNDAY$39.75317 rev
SU JUABA Cedarwood Essential Oil 4 Oz Aromatherapy Oil for Hair Massage Relaxation & Skin Care - 118ML
SU JUABA$8.66203 rev
GranuCide Cedar Granules | Cedar Chips for Home & Garden | Repels Ants Aphids Spiders Mosquitos | Smells Great & Easy to Use | 1 Bag (8 lbs)
HIRAM'S$39.80521 rev
Dr. Killigans CedarWard Spray - 4 fl. oz. - Natural Cedar Oil Formula Restores Scent to Cedarwood Accessories Closets Drawers Trunks Chests Pest and Moth Repellent for Clothes
Dr. Killigan's$17.79228 rev
Handcraft Blends Cedarwood Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.871,483 rev
Trending
90-day click momentumSunday Nix Ticks - Tick Control Spray - Ready-to-Use - Concentrated Cedar Oil - Helps Kill Ticks Tick Larvae Fleas and Mosquitos - Lasts up to 4 Weeks - 32 Fl Oz 2-Pack
SUNDAY$39.754.2★
GranuCide Cedar Granules | Cedar Chips for Home & Garden | Repels Ants Aphids Spiders Mosquitos | Smells Great & Easy to Use | 1 Bag (8 lbs)
HIRAM'S$39.804.6★
Wondercide - Ready to Use Flea Tick and Mosquito Yard Spray with Natural Essential Oils Mosquito and Insect Killer Treatment and Repellent - Plant-Based - Safe Around Pets Plants Kids - 32 oz
Wondercide$37.274.3★
Wondercide - Flea and Tick Spray Concentrate for Yard and Garden with Natural Essential Oils Kill Control Prevent Fleas Ticks Mosquitoes and Insects - Safe Around Pets Plants Kids - 16 oz
Wondercide$42.774.3★
Wondercide - Outdoor Pest Control Spray Concentrate with Natural Essential Oils - Mosquito Ant Roach and Insect Killer Treatment and Repellent - Safe Around Pets Plants Kids - 16 oz
Wondercide$42.064.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“no chemical smell”
“No more ants”
“Quality products at affordable prices”
“Easy to Apply”
“AS advertised”
“Worth it”
“Safe and effective”
“The spray works excellent”
“Cedarwood essential oil is a powerful”
“which is a decent size”
What buyers complain about
“Artificial smell”
“It doesnt seem to deter the flies at all”
“not effective”
“A bit pricey for how much you get”
“Spray bottle defective”
“I thought it would have been a little,bigger”
“it actually fell apart on 1st use”
“bottle leaking”
“Not strong”
“Not as good as another brand”
Top return reasons
Common questions
- Is cedar oil profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +214.4%. Flapen's verdict: Launch it (76/100).
- How competitive is the cedar oil niche?
- 19 brands and 54 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in cedar oil?
- Top complaints mined from reviews: Smell, Pest/Insect Control, Functionality-Overall. The return rate is 0.9%.
- When does demand for cedar oil peak?
- Demand peaks in May–Jun; the busiest month runs 26.0× the quietest.
- What does it cost to enter the cedar oil niche?
- Listings span $8.66–$232.60; the average listing price is $37.04 (sweet spot $15–$100). The average incumbent carries 3,316 reviews — the moat a new listing must climb.
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