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Belano Pumpkin Seed Oil

Belano Pumpkin Seed Oil shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

77
Worth a look

Top 1% of 14,768 Health & Household niches · +28 vs the category median of 49

Market size 69Growth 98Conversion 92Competition 44Returns 100Price range 95Avg price 95Brand share 55Review moat 79Quality gap 68
This niche Category average · 14,768 niches

Is Belano Pumpkin Seed Oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Belano Pumpkin Seed Oil is a $713K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 77/100.

Belano Pumpkin Seed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +238.3% over the last 90 days and 11.3% of searches end in a purchase.

$713K

revenue / yr

Units sold / yr25K
Search volume / yr+238.3%228K
Conversion rate11.3%
Avg price$27.60

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 23
Top-5 product click share58%
Open market28%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement100%
New entrants (1y)17· 14 succeeded
Avg rating4.3★
Avg reviews416

Top Belano Pumpkin Seed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$71K$143K$214K$285K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Everly Pumpkin Seed Oil46%
  • Beezema10%
  • Metabolae6%
  • wuliao6%
  • CURAIY4%
  • Everly Organic4%

Belano Pumpkin Seed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume228KCVR11.3%Products19Brands15Top 5 Brands72%OOS Rate24.7%Rating4.3★Reviews416Avg BSR#107
15K10KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Belano Pumpkin Seed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • everly pumpkin seed oil92K/yr
  • everly pumpkin seed oil with saw palmetto68K/yr
  • everly pumpkin seed oil softgels49K/yr
  • everly cold pressed pumpkin seed oil10K/yr
  • pumpkin seed oil everly5K/yr
  • everly pumpkin seed oil capsules5K/yr

What reviews say buyers love and hate about Belano Pumpkin Seed Oil

What buyers mention most, as a share of all reviews.

What buyers love

65% of reviews
Hair Growth16%

hair is growing

Quality-Overall9%

consistent in quality

Ease Of Chewing/Swallowing9%

I have no problems swallowing them

Value For Money6%

Good Value

Ease Of Use5%

Easy To Take

What buyers complain about

45% of reviews
Size-Overall9%

capsule size too large

Functionality-Overall6%

Doesnt work

Side Effects6%

about an hour later I got super dizzy

Dosage4%

I guess the dose is very high

Advertised Vs Actual Product4%

Doesnt do as advertised

Belano Pumpkin Seed Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Vegan/Organic
13%
2Quality-Overall
13%
3Dosage
13%
4Ingredients-Overall
10%
5Acid Regulator/Stomach Ache Relief
10%

Common Belano Pumpkin Seed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Belano Pumpkin Seed Oil 77/100 on Amazon United States — Worth a look. The niche generates $713K/yr across 19 tracked products. 14 of 17 products launched in the last 360 days are still selling. Search demand moved +238.3% over the last 90 days.
Belano Pumpkin Seed Oil buyers on Amazon United States complain most about Size-Overall, Functionality-Overall, Side Effects, the themes mined from the niche's reviews. Its return rate is 0.0%.