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77

belano pumpkin seed oil

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 69Growth 98Conversion 92Competition 44Returns 100Price range 95Avg price 95Brand share 55Review moat 79Quality gap 68

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+238.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.60

avg listing price — sweet spot $15–$100

Price range

Incredible$17.62–$45.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great415.89

avg incumbent reviews — the moat a new listing must climb

Market size

Good$713K

$713K/yr · 228K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, belano pumpkin seed oil is a $713K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 77/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

belano pumpkin seed oil market data

Units sold / yr
20K–25K
avg 750–1,000/product
Revenue / yr
$552K–$690K
units × avg price
Conversion rate
11.3%
Avg BSR
#107
Page quality
0%
Prime
95%
Sponsored
100%
Out of stock
24.7%
Avg brand age
28 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Everly Pumpkin Seed Oil46%
  • Beezema10%
  • Metabolae6%
  • wuliao6%
  • CURAIY4%
  • Everly Organic4%

Demand

Weekly Amazon search volume, last 21 weeks — +238.3% search growth over the last 90 days.
15K10KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top belano pumpkin seed oil search terms

  • everly pumpkin seed oil92K/yr
  • everly pumpkin seed oil with saw palmetto68K/yr
  • everly pumpkin seed oil softgels49K/yr
  • everly cold pressed pumpkin seed oil10K/yr
  • pumpkin seed oil everly5K/yr
  • everly pumpkin seed oil capsules5K/yr
All search terms

Top belano pumpkin seed oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$143K30%$214K40%$285K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about belano pumpkin seed oil

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth16%

“hair is growing”

Quality-Overall9%

“consistent in quality”

Ease Of Chewing/Swallowing9%

“I have no problems swallowing them”

Value For Money6%

“Good Value”

Ease Of Use5%

“Easy To Take”

Taste-Overall4%

“natural taste”

Vitamin4%

“Good vitamin”

Ingredients-Overall4%

“Good ingredients,”

Efficiency3%

“Works well”

Side Effects3%

“havent caused any issues for me”

What buyers complain about

Size-Overall9%

“capsule size too large”

Functionality-Overall6%

“Doesnt work”

Side Effects6%

“about an hour later I got super dizzy”

Dosage4%

“I guess the dose is very high”

Advertised Vs Actual Product4%

“Doesnt do as advertised”

Color4%

“That leads me to believe the color added is the bad kind”

Hair Related3%

“Didn't do anything for my hair”

Acid Regulator/Stomach Ache Relief3%

“Stomach pain, nausea, vomitting, headache, dizziness and consipation”

Oily/Greasy3%

“very oily. like some of the capsules broke open”

Smell2%

“no smell”

Top return reasons

Vegan/Organic13%
Quality-Overall13%
Dosage13%
Ingredients-Overall10%
Acid Regulator/Stomach Ache Relief10%
Joint Pain7%
Advertised Vs Actual Product7%
Contamination7%
Smell3%
Side Effects3%

Common questions

Is belano pumpkin seed oil profitable to sell on Amazon United States?
The niche generates $713K/yr across 19 tracked products. 14 of 17 products launched in the last 360 days are still selling. 90-day search growth is +238.3%. Flapen's verdict: Worth a look (77/100).
How competitive is the belano pumpkin seed oil niche?
15 brands and 23 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in belano pumpkin seed oil?
Top complaints mined from reviews: Size-Overall, Functionality-Overall, Side Effects. The return rate is 0.0%.
What does it cost to enter the belano pumpkin seed oil niche?
Listings span $17.62–$45.52; the average listing price is $27.60 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.