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Belano Pumpkin Seed Oil

Pass

Belano Pumpkin Seed Oil scores 77 out of 100, a Pass. Shoppers spend an estimated $713K a year here, search demand grew +238.3% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
77
77 / 100
Top 1% of 14,768 Health & Household niches · +28 vs the category median of 49
Market size
$713K/yr228K searches / yr
90-day growth
+238.3%search demand this quarter
Competition
58%top-5 click share · 15 brands · 23 sellers

Flapen Score

Belano Pumpkin Seed Oil against its category

The dotted line is the Health & Household average. Past it, Belano Pumpkin Seed Oil is stronger. Inside it, weaker.

77Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Belano Pumpkin Seed Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Belano Pumpkin Seed Oil 228K times last year and spent an estimated $713K. The top 5 brands take 72% of clicks. Flapen scores it 77 out of 100, a Pass.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +238.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $713K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+238.3%
Conversion, latest week
11.3%
Market size, estimated
$713Ka year
Top search term
everly pumpkin seed oil92K searches a year

02 · Price

A sale here is worth $27.60.

Listings sell for $27.60 on average, from $17.62 to $45.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $27.60 that is $21K to $28K a year per listing.

Average price
$27.60inside the $15 to $100 sweet spot
Price range
$17.62–$45.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$21K–$28K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #107 within Essential Fatty Acids. It carries 416 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
24.7%
Average rank
#107in Essential Fatty Acids
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
416per listing
Listings tracked
19

04 · Newcomers

14 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
14Amazon's first-year sales bar
Average brand age
28 months

Products

Top Belano Pumpkin Seed Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

24%

  • Brand 146%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Belano Pumpkin Seed Oil search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Belano Pumpkin Seed Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everly pumpkin seed oil92K/yr
  • everly pumpkin seed oil with saw palmetto68K/yr
  • everly pumpkin seed oil softgels49K/yr
  • everly cold pressed pumpkin seed oil10K/yr
  • pumpkin seed oil everly5K/yr
  • everly pumpkin seed oil capsules5K/yr

Reviews and returns

What reviews say buyers love and hate about Belano Pumpkin Seed Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Hair Growth”
9%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“capsule size too large”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Belano Pumpkin Seed Oil questions

Answered from the same tracked data.