Graduation Napkins

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +385.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

+385.7%

Conversion, latest week

7.2%

Market size, estimated

$302Ka year

Peak month

May50.7× the quietest month

Top search term

graduation napkins127K searches a year

Listings sell for $12.90 on average, from $5.23 to $49.32. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $12.90 that is $1K to $3K a year per listing.

Average price

$12.90under the $15 to $100 sweet spot

Price range

$5.23–$49.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #372 within Disposable Napkins. It carries 184 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

93%

Out of stock, average day

1.8%

Average rank

#372in Disposable Napkins

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

184per listing

Listings tracked

102

49 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

49

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months