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zz top costume

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 17Conversion 58Competition 21Returns 40Price range 81Avg price 83Brand share 43Review moat 69Quality gap 76

Avg price

Great$18.23

avg listing price — sweet spot $15–$100

Price range

Great$8.99–$42.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good726

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Competition

Bad75%

top-5 click share — a locked-up shelf

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 21K searches

According to Flapen's Amazon United States niche tracking, zz top costume is a $19K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 40/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

zz top costume market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$14K–$18K
units × avg price
Conversion rate
5.0%
Avg BSR
#2,715
Page quality
0%
Prime
100%
Sponsored
50%
Out of stock
39.1%
Avg brand age
55 months
Avg seller age
186 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • California Costumes45%
  • Coucoland12%
  • Mepase9%
  • Costume Adventure9%
  • Canlierr4%
  • Citoceco4%
  • Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 90 weeks — -15.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.3×

Top zz top costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$3K30%$6K45%$9K60%$11K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about zz top costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Ok quality for a costume”

Size-Overall23%

“Fits Very Well”

Value For Money22%

“Good for the price”

Shape/Style7%

“hold their shape”

Advertised Vs Actual Product7%

“Exactly what I expected”

Strength4%

“Sturdy”

Comfort-Overall4%

“comfortable”

Durability2%

“they are durable”

Brightness/Shine/Glow2%

“nice looking perfect for bright days”

Sweat Resistance1%

“Surprisingly, it had minimal itchiness, even in Florida heat”

What buyers complain about

Durability21%

“Break easily”

Strength15%

“Its so disappointing how easy they break”

Value For Money12%

“it's never been this cheap”

Color12%

“theyre never dark enough or they look stupid”

Quality-Overall9%

“cheap”

Size-Overall8%

“wrong size”

Advertised Vs Actual Product6%

“Does not look half as good as it does in the photo”

Material Quality3%

“material not very good”

Weight Light3%

“NO these are so LIGHT”

Stretchability/Expandability/Elasticity3%

“the elastic band that holds it to your head tore loose the first time I put it on”

Top return reasons

Size-Overall46%
Advertised Vs Actual Product7%
Quality-Overall5%
Shoulder Fit5%
Shape/Style5%
Material Quality4%
Defective Material/Parts4%
Chest Fit3%
Value For Money3%
Color3%

Common questions

Is zz top costume profitable to sell on Amazon United States?
The niche generates $19K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (40/100).
How competitive is the zz top costume niche?
11 brands and 32 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in zz top costume?
Top complaints mined from reviews: Durability, Strength, Value For Money. The return rate is 3.8%.
When does demand for zz top costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 12.3× the quietest.
What does it cost to enter the zz top costume niche?
Listings span $8.99–$42.34; the average listing price is $18.23 (sweet spot $15–$100). The average incumbent carries 726 reviews — the moat a new listing must climb.