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Zz Top Costume

Fail

Shoppers spend an estimated $19K a year here, so Zz Top Costume is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$19K/yr21K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
75%top-5 click share · 11 brands · 32 sellers

Flapen Score

Zz Top Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Zz Top Costume is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zz Top Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Zz Top Costume 21K times last year and spent an estimated $19K. The top 5 brands take 79% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
5.0%
Market size, estimated
$19Ka year
Peak month
October12.3× the quietest month
Top search term
zz top beard7K searches a year

02 · Price

A sale here is worth $18.23.

Listings sell for $18.23 on average, from $8.99 to $42.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.23 that is $0 to $2K a year per listing.

Average price
$18.23inside the $15 to $100 sweet spot
Price range
$8.99–$42.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.1% of listings are out of stock. The average listing ranks #2,715 within Makeup, Facial Hair & Adhesives. It carries 726 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
39.1%
Average rank
#2,715in Makeup, Facial Hair & Adhesives
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
726per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Zz Top Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

16%

  • Brand 145%
  • Brand 212%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 16%)

Demand

Zz Top Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 12.3×

Reviews and returns

What reviews say buyers love and hate about Zz Top Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
3.8%of orders come back
“Break easily”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zz Top Costume questions

Answered from the same tracked data.