Skip to content

American Flag Hat

Pass

American Flag Hat scores 72 out of 100, a Pass. Shoppers spend an estimated $764K a year here, search demand grew +428.8% this quarter, and an estimated 3.5% of orders come back.

Filters Trending
Flapen Score
72
72 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +27 vs the category median of 45
Market size
$764K/yr2.2M searches / yr
90-day growth
+428.8%search demand this quarter
Competition
28%top-5 click share · 49 brands · 61 sellers

Flapen Score

American Flag Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, American Flag Hat is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Hat market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Hat 2.2M times last year and spent an estimated $764K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +428.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $764K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+428.8%
Conversion, latest week
1.5%
Market size, estimated
$764Ka year
Peak month
July9.3× the quietest month
Top search term
usa hat433K searches a year

02 · Price

A sale here is worth $23.42.

Listings sell for $23.42 on average, from $8.07 to $45.33. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $23.42 that is $6K to $12K a year per listing.

Average price
$23.42inside the $15 to $100 sweet spot
Price range
$8.07–$45.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #4,696 within Baseball Caps. It carries 747 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#4,696in Baseball Caps
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
747per listing
Listings tracked
74

04 · Newcomers

15 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
15Amazon's first-year sales bar
Average brand age
34 months

Products

Top American Flag Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

61

Top-5 brand share

43%

Top 20: 75%

Top-5 click share

28%

Top 20: 57%

Open market

54%

  • Brand 125%
  • Brand 27%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

American Flag Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 9.3×

Search terms

Top American Flag Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usa hat433K/yr
  • 4th of july hat172K/yr
  • american flag hat285K/yr
  • 4th of july hats87K/yr
  • branded bills hats for men238K/yr
  • america hat101K/yr
  • usa hats for women77K/yr
  • usa hats for men104K/yr
  • fourth of july hat56K/yr
  • merica hat59K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Hat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Far too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common American Flag Hat questions

Answered from the same tracked data.