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White Ankle Socks for Men

Pass

White Ankle Socks for Men scores 73 out of 100, a Pass. Shoppers spend $448K a year here, search demand grew +88.3% this quarter, and returns run at 1.7% of orders.

Flapen Score
73
73 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +28 vs the category median of 45
Market size
$448K/yr326K searches / yr
90-day growth
+88.3%search demand this quarter
Competition
21%top-5 click share · 38 brands · 149 sellers

Flapen Score

White Ankle Socks for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, White Ankle Socks for Men is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The White Ankle Socks for Men market on Amazon at a glance

Shoppers on Amazon United States searched for White Ankle Socks for Men 326K times last year and spent an estimated $448K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Aug. Flapen scores it 73 out of 100, a Pass.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +88.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $448K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
+88.3%
Conversion, latest week
9.3%
Market size, estimated
$448Ka year
Peak month
July3.5× the quietest month
Top search term
white ankle socks for men102K searches a year

02 · Price

A sale here is worth $14.71.

Listings sell for $14.71 on average, from $5.02 to $31.03. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.71 that is $4K to $7K a year per listing.

Average price
$14.71under the $15 to $100 sweet spot
Price range
$5.02–$31.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #181 within Athletic Socks. It carries 8,727 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#181in Athletic Socks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
8,727per listing
Listings tracked
81

04 · Newcomers

Amazon counts 9 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
9Amazon's first-year sales bar
Average brand age
46 months

Products

Top White Ankle Socks for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$9K$18K$27K$36K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 rising

Sellers

149

Top-5 brand share

45%

Top 20: 91%

Top-5 click share

21%

Top 20: 58%

Open market

49%

  • CLOSEMATE12%
  • eallco11%
  • Lapulas9%
  • adidas7%
  • Hanes6%
  • wernies6%

Demand

White Ankle Socks for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.5×

Search terms

Top White Ankle Socks for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white ankle socks for men102K/yr
  • white ankle socks men36K/yr
  • white socks men ankle31K/yr
  • mens white ankle socks size 10-1327K/yr
  • mens white ankle socks size 9-1115K/yr
  • mens white socks ankle14K/yr
  • ankle socks men white11K/yr
  • short white socks men8K/yr
  • white mens ankle socks9K/yr
  • white ankle socks mens7K/yr

Reviews and returns

What reviews say buyers love and hate about White Ankle Socks for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.07

Too short

Too long

Run big

Thickness10%−0.03

Very thin material

Very thin feeling

Very thick

Quality-Overall8%+0.30

Cheap products

Lower quality

Low Quality

Thin5%−0.04

Paper thin

Super thin

Thin fabric

Material Quality4%−0.03

Material seems flimsy

The material doesn't feel right

Material is cheap

Love

Comfort-Overall23%+2.78

Most comfortable

Nice comfortable socks

Comfortable to wear

Size-Overall18%−0.07

Comfort fit

Great snug fit

fits as expected

Quality-Overall14%+0.30

Better quality

Great quality and exactly as described

Quality is premium

Value For Money7%+0.68

Good Deal

Great Deal

Excellent value

Soft Feel5%

Comfortable and soft

Soft cotton

The material is soft

Return

1.7% Return rate 61% Fixable by listing

Size-Overall34%▇████▇

Too short

Too long

Run big

Length14%█▇▇▇▇▇
Feet Fit13%▆█▇▇▇▇
Thin8%██▆▇▆▆

Paper thin

Super thin

Thin fabric

Advertised Vs Actual Product6%▆▇▇███

Not as described

Not as advertised

False description

FAQ

Common White Ankle Socks for Men questions

Answered from the same tracked data.