White Socks Mens

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+26.7%

Conversion, latest week

6.7%

Market size, estimated

$2.8Ma year

Peak month

December1.9× the quietest month

Top search term

white socks men570K searches a year

Listings sell for $16.19 on average, from $7.46 to $31.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $16.19 that is $24K to $32K a year per listing.

Average price

$16.19inside the $15 to $100 sweet spot

Price range

$7.46–$31.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,500–2,000

Revenue per listing a year

$24K–$32K

Returns

1.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #157 within Athletic Socks. It carries 10,612 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#157in Athletic Socks

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

10,612per listing

Listings tracked

198

38 products launched here in the last 12 months. 34 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

34Amazon's first-year sales bar

Average brand age

50 months