White Socks Men

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+13.3%

Conversion, latest week

6.7%

Market size, estimated

$3.0Ma year

Peak month

December2.0× the quietest month

Top search term

white socks men570K searches a year

Listings sell for $16.20 on average, from $7.40 to $31.99. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,250 to 1,500 of them. At $16.20 that is $20K to $24K a year per listing.

Average price

$16.20inside the $15 to $100 sweet spot

Price range

$7.40–$31.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$24K

Returns

1.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #123 within Athletic Socks. It carries 17,283 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#123in Athletic Socks

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

17,283per listing

Listings tracked

165

34 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

34

Successful launches

31Amazon's first-year sales bar

Average brand age

52 months