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American Flag Overalls

Pass

American Flag Overalls scores 72 out of 100, a Pass. Shoppers spend an estimated $662K a year here, search demand grew >1,000% this quarter, and an estimated 5.3% of orders come back.

Flapen Score
72
72 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +27 vs the category median of 45
Market size
$662K/yr1.4M searches / yr
90-day growth
>1,000%search demand this quarter
Competition
19%top-5 click share · 38 brands · 45 sellers

Flapen Score

American Flag Overalls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, American Flag Overalls is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Overalls market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Overalls 1.4M times last year and spent an estimated $662K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $662K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
$662Ka year
Peak month
June122.7× the quietest month
Top search term
american flag overalls312K searches a year

02 · Price

A sale here is worth $34.97.

Listings sell for $34.97 on average, from $11.48 to $56.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $34.97 that is $3K to $9K a year per listing.

Average price
$34.97inside the $15 to $100 sweet spot
Price range
$11.48–$56.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #8,495 within Shops. It carries 601 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
99%
Out of stock, average day
8.3%
Average rank
#8,495in Shops
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
601per listing
Listings tracked
102

04 · Newcomers

25 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
25Amazon's first-year sales bar
Average brand age
31 months

Products

Top American Flag Overalls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

45

Top-5 brand share

53%

Top 20: 93%

Top-5 click share

19%

Top 20: 48%

Open market

41%

  • Brand 119%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

American Flag Overalls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 122.7×

Search terms

Top American Flag Overalls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american flag overalls312K/yr
  • american flag overalls men282K/yr
  • 4th of july outfits for men166K/yr
  • mens 4th of july outfit65K/yr
  • usa overalls116K/yr
  • 4th of july overalls53K/yr
  • usa overalls men54K/yr
  • 4th of july overalls for men40K/yr
  • 4th of july men34K/yr
  • mens 4th of july30K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Overalls

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
5.3%of orders come back
“To long”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common American Flag Overalls questions

Answered from the same tracked data.