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Zurg Costume

a small market ($2K/yr) — Zurg Costume doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45

Market size 1Growth 95Conversion 3Competition 31Returns 62Price range 92Avg price 95Brand share 6Review moat 38Quality gap 23
This niche Category average · 16,930 niches

Is Zurg Costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zurg Costume is a $2K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 40/100.

Zurg Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +110.0% over the last 90 days and 0.2% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr500
Search volume / yr+110.0%28K
Conversion rate0.2%
Avg price$37.01

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers7 · 26
Top-5 product click share67%
Open market3%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement58%
New entrants (1y)4· 0 succeeded
Avg rating4.6★
Avg reviews2,716

Top Zurg Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

$0$108$216$324$4331101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Disney45%
  • Disguise41%
  • Bvxmsel7%
  • elope3%
  • Disney Store2%
  • Stoamso2%
  • Open — no brand owns it (1 brand, 1%)

Zurg Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR0.2%Products19Brands7Top 5 Brands97%OOS Rate13.5%Rating4.6★Reviews2,716Avg BSR#42,074
3K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.4×

Top Zurg Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zurg costume14K/yr
  • zurg costume kids5K/yr
  • zurg costume adult8K/yr

What reviews say buyers love and hate about Zurg Costume

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Quality-Overall44%

Great quality costume

Fun/Entertainment Experience20%

My grandson really enjoys this Zurg toy

Ease Of Use6%

it was easy

Strength6%

Looks great and sturdy,

Value For Money4%

Worth the money

What buyers complain about

88% of reviews
Durability36%

It breaks within 24 hours of play each time

Quality-Overall18%

Disney needs to stop being cheap

Value For Money10%

Kind of lame for the price

Functionality-Overall6%

Does not work

Weight Heavy5%

The toy is a bit top-heavy -- so it tipped over

Zurg Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
17%
2Defective Material/Parts
17%
3Functionality-Overall
12%
4Touch/Button Controls
10%
5Durability
9%

Common Zurg Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zurg Costume 40/100 on Amazon United States — Skip it. The niche generates $2K/yr across 19 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +110.0% over the last 90 days.
Search demand for Zurg Costume on Amazon United States peaks in Aug–Sep–Oct, where the busiest month runs 18.4× the quietest.