Zumba

Shoppers searched for this 610K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months

610K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

0.4%

Market size, estimated

$108Ka year

Peak month

December1.2× the quietest month

Top search term

zumba clothes for women141K searches a year

Listings sell for $46.68 on average, from $7.68 to $109.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $46.68 that is $0 to $5K a year per listing.

Average price

$46.68inside the $15 to $100 sweet spot

Price range

$7.68–$109.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #10,577 within Athletic. It carries 3,747 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

94%

Out of stock, average day

13.3%

Average rank

#10,577in Athletic

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,747per listing

Listings tracked

85

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months